Job Number Job Category Management Development Programs/InternsLocation The Westin Excelsior Florence, Piazza Ognissanti 3, Florence, Italy, Italy VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-Management LEARNING OPPORTUNITIES Under the guidance of the Marketing Manager and Marketing Director, assists in executing the annual Marketing plan in line with The St. Regis Florence and The Westin Excelsior Florence Hotels' strategic priorities and revenue target by market segments. MAIN RESPONSIBILITIES Brand Activation and Messaging: Under MM and DOM guidance, focus on activating the brand through hotel messaging to enhance guest experiences. Local Market Positioning and F&B Activities: Support MM and DOM in positioning F&B outlets in the local market and executing activities to engage both locals and in-house guests. Sales Team and PR: Provide support to the sales team in creating marketing collateral and connecting with local and national PR teams as needed. Compliance and Positioning: Ensure full compliance with Marriott International standards while executing marketing initiatives, rebranding, and positioning projects. REVENUE GENERATION & SALES SUPPORT Collaborate with the cluster marketing and sales team to drive rooms revenue, develop new on-brand collateral and packages, create pre-stay marketing messages, respond to sales forecasts, optimize digital channels, update hotel website content and sales platforms, and utilize internal sales channels effectively. DIGITAL Digital Marketing Collaboration: Work closely with the Digital Field team to deliver multi-lingual tactical marketing campaigns, execute social media strategies, measure impact, manage website content, and coordinate OTA updates. Brand Reputation and Visibility: Support the MM in maintaining brand reputation through online reputation management, social media planning and monitoring, guest engagement, quality checks on websites, and monitoring and responding to reputation review sites. CONTENT CREATION & COLLATERALS Support the MM in content creation, including copywriting and photo/video shoots, ensuring alignment with brand guidelines and hotel positioning. Additionally, assist in planning, developing, and executing photo/video shoots, coordinating with internal and external stakeholders virtual tours, lifestyle and architectural shoots, and scouting authentic content creators. Utilize graphic design tools and corporate templates to create marketing materials, ensuring brand compliance and consistency. Additionally, support the MM in developing gifting collections and ensure all hotel teams are proficient with brand standards for in-house designs. REQUIREMENTS The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job: Bilingual proficiency in Italian and English, with strong communication skills (written and spoken). Acts as a dedicated Brand ambassador, embodying brand values. Strong organizational skills, with an understanding of consumer digital trends. Shows innovation, proactivity, and resourcefulness. Passion for hospitality, luxury and fashion industry. Proficient in Microsoft Office package and tech-savvy. Skills in photography, Photoshop, Lightroom, InDesign, and Canva Build upon your classroom studies through our Hotel Internship Program opportunities. You will learn first-hand about a hotel's operations. Our Hotel Internship Program allows you to truly experience the industry from the ground up, where our founders and many of our leaders began. You will get immersed in Marriott's culture and business and find your true calling in the travel industry. Our internships are typically available in many different areas of the hotel. By gaining hands-on experience in the exciting world of hotel management, you?ll be better prepared to pursue opportunities post graduation. Here?s to exploring, kickstarting your dream career, and joining us on your journey! To be considered for an internship, you must be a current college or university student. Want to join us?
