Marketing Specialist At ABB, we are dedicated to addressing global challenges.
Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.
This position reports to Customer Experience Marketing Manager
Your role and responsibilities In this role, you will be responsible for executing the delivery of the Customer Experience strategy and content creation across all touchpoints to support growth, marketing, and sales goals for a specific solution or project.
The Customer Experience is crucial to our success as they are responsible for creating clear and targeted messaging for customers and stakeholders, proposing the right experience for the best satisfaction to our customers, and supporting strong brand positioning and business conversion.
You will be asked to identify marketing opportunities that are in line with our strategic objectives.
We are looking for someone who can design long-term strategies, capable of seeing the bigger picture and knowing all the necessary steps to reach the final goals.
Part of your role will be to check the effectiveness of existing processes and to try to improve the ones that need a change for the better.
You will also be asked to develop new business and marketing process orientation plans and new business requirements for assigned projects.
You will ensure that the project runs smoothly and that it is compliant with existing guidelines.
The work model for the role is: #Li-Hybrid.
This role is contributing to the Electrification division in Italy.
You will be mainly accountable for:
Carrying out quantitative and qualitative analysis (through research and scientific observation) of main stakeholders and business environment.
Designing processes to improve quality and operational efficiency based on data analysis.
Providing support on various digital process strategies within the framework of product.
Collaborating with digital teams to identify innovative opportunities and create value for the company.
Defining and developing prototypes of new offerings and experiences to test and refine concepts in-market.
Detecting and designing the best process to support our strategy and monitoring and sharing the various steps of the processes.
Being the main reference for the specific project, pulling the strings of all activities conducted by your colleagues.
Identifying customer touchpoints and methods of engagement, building the annual marketing plan, and coordinating multi-channel promotional campaigns.
Qualifications for the role You are highly skilled in seeing the process as an opportunity to improve our performances and reach our strategic goals.
You have a strong interest in innovative business and experience in retail and wholesale.
Possess enhanced knowledge of Web Analytics instruments.
You are captivated by a strong sense of project management and multi-discipline coordination.
You are a team player able to reason with a user-centered approach: you will be asked to detect the target's needs and translate them into a strategy.
Degree in design, marketing, or communication.
You are at ease communicating in Italian and English, both written and spoken.
What's in it for you?
Learn from highly experienced, genuine, and caring colleagues – people who are committed to helping you achieve your personal and professional goals.
Enjoy a supportive and solution-driven team environment.
Benefit from an open and solution-oriented work culture.
More about us We value people from different backgrounds.
Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe.
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