Job Description - Marketing Specialist (HOT0B8J6) Work Locations Waldorf Astoria Rome Cavalieri, Via Alberto Cadlolo 101, Rome 136
We are seeking a dynamic and innovative Marketing Specialist to join our team. This role will play a key part in creating and executing marketing strategies to promote the hotel's brand, accommodations, dining outlets, events, and other luxury experiences and services. The ideal candidate will have a passion for hospitality, creativity, and a proven ability to drive results through strategic marketing initiatives.
What will I be doing? As a Marketing Specialist, you will be responsible for the execution and results of the Marketing & Media Plan, as well as the activities implemented by the hotel to promote brand image, increase brand awareness, communicate to all relevant target markets, and address hotel business needs. Specifically, you will perform the following tasks:
Implement, coordinate, and deliver all agreed Marketing and Media strategies for the hotel, Spa & Fitness, and Food & Drinks venues. Collaborate with the Creative Agency for the creation and implementation of hotel, Spa & Fitness, and Food & Drinks BTL collaterals. Plan, execute, and deliver the hotel's quarterly house organ as well as one-off major creative projects (e.g., Christmas and Easter brochure). Promote the hotel's marketing activities to the media covering all food and beverage, rooms, and event promotions. Support all external communication activities including press release writing, newsletters, and drafting speeches for company executives. Promote and support all Marketing and PR activities including special hotel events and partnership/sponsorship opportunities. Liaise with PR & Press Agencies to update press kits and organize media events. Assist with and lead on-site photoshoots and hotel filming while ensuring all relevant administration approvals are completed. Support Social Media Manager on all social media activity for the hotels. Ensure all collateral conforms to agreed Waldorf Astoria brand standards. Execute and implement appropriate use of marketing and PR content while optimizing an effective online presence. Discuss, monitor, and review the Marketing budget with the Commercial Director. Develop monthly/quarterly reports on activities highlighting results and next steps. Be mindful of local news or stories affecting hotel business and inform line management swiftly. Actively respond to requests for information about the hotels. Assist in developing reports on specific Marketing and PR initiatives. Execute and report on competitive analysis on hotel marketing activities. Ensure hotels have appropriate Marketing and PR archives and content. Support and liaise with the Commercial Director in Marketing and PR projects. Support all communications connected with hotel crises and issues. Achieve agreed performance goals and objectives set out by the Line Manager. Establish and maintain effective relations with all hotel departments. Develop strong working relationships with various levels of Hilton's personnel. Work effectively within the cluster marketing and PR team. Support the Line Manager to develop and maintain effective working relationships with all external customers. What are we looking for? Previous Marketing and/or experience in a similar environment. Excellent written and verbal communication skills in English. Strong analytical skills to understand key business indicators. Ability to work under pressure at all times. Educated to College level or equivalent work experience. Demonstrates ability to interact effectively with various levels of management. Proven experience in understanding key Marketing and PR disciplines. Proficiency in Microsoft Office applications and budget management. Demonstrates an understanding of commercial awareness. Able to interact effectively and create solutions. Professional approach, clean and well-groomed at all times. Friendly demeanor, positive attitude with strong customer focus. Demonstrated self-starter with excellent attention to detail. Creatively minded with a desire to work in Marketing and/or PR for the hospitality industry. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. Hilton is dedicated to providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences
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