About The Team
1GBM EUI are the Global Business Marketing team (GBM) and champions TikTok in the B2B world, looking to educate, inspire and create opportunities for our sales teams to develop and foster key client relationships and demonstrate how TikTok can deliver better outcomes for their business. B2B Marketing team develops events, engagement platforms, strategic narratives, marketing communications and strategic industry relations that amplify the TikTok brand and scale our voice. Build our brand and reputation in the industry to drive business growth. TikTok is searching for an experienced marketing strategist to join the Southern Europe Business Marketing team and own the marketing solutions remit in Italy, reporting to the Italy & Greece B2B Marketing Lead. The team guides the company's point of view in Southern Europe and focuses on delivering engaging narratives that inform and inspire clients, agencies and the industry with the opportunity TikTok brings. The team works closely with cross-functional partners across the business - Marketing Science, Product Strategy and Operations, Monetisation Strategy and Operations, Sales and Comms - to define positioning that outlines TikTok's point of view on the topics that matter most to marketers, to enable clients to activate and scale on the platform. As a result, we are looking for a high-performing marketer, who thrives in a fast paced environment and enjoys defining industry-wide messaging, and scaling within integrated marketing channels. This person should feel comfortable speaking to issues facing advertiser audiences, and help to coordinate and develop materials that enable our sales teams and the industry to further unlock and enable advertising spend on the platform. You should be comfortable with a broad range of responsibilities, developing and executing content marketing end-to-end including identifying target segments, proposing and developing messaging, establishing tracking mechanisms, and reporting and iterating on results. The ideal candidate should have clear and demonstrated experience in leading content marketing projects, defining and developing messaging, with hands-on experience aligning and working with cross-functional stakeholders to deliver projects on time. If you're looking to join a growing company in a high-impact role with the Italian market, this is a great fit for you. Responsibilities- Produce inspirational and educational narratives, to be delivered across a range of marketing channels, segmented audiences and industry verticals.- Help generate strategies and thought-leadership for priority verticals and client planning.- Read and summarise reports, market intelligence and category insights to help teams build vertical narratives.- Create marketing leading, insight and product based content marketing assets with the team, such as playbooks, keynotes, blogs and case studies for owned marketing channels.- Partner with sales for content and delivery of strategic, priority client workshops- Manage core cross-functional relationships and working groups to devise GTM plans and new processes that lead us to useful data insights, proof-points and best-practice recommendations.- Analyse and read between the lines of data from a variety of sources (internal and third-party) to inform and validate platform, vertical and client messaging.- Collaborate with wider B2B Marketing teams to produce content for channels
Minimum Qualifications - Relevant, impactful experience in the marketing & advertising industry- Marketing and Content Strategy fundamentals: navigating marketing plans and developing content to spread them out. - Have strong knowledge of the digital media landscape and the Italian advertising industry, across various businesses- Fluent Italian & English Language skills Preferred Qualifications- Have a sharp strategy mindset, capable of communicating both inspirational and tactical messages.- Thrives in a fast-paced, rapidly evolving company, dealing with different cross-functional teams. - Be passionate about TikTok! Bonus if you are a keen user of the platform