Marketing & Operations Executive

What you'll do: Accountable for Italian Key Account merchant growth operations, including merchant sales and marketing planning, customer experience improvement and payment success rate optimization. Develop marketing campaigns with both external merchants and internal marketing team in HQ to come up with the offer to Alipay+ users, the communication channels, both in Alipay/Asian wallets app and in storefronts, and the media plan. Execute marketing campaigns and work closely with both merchants and HQ marketing team on optimizing the results. Support Business Development sales pitch by understanding the merchant's pain points and demonstrating the value of Alipay+ marketing channels. Work closely with external partners including ISO/marketing partner, product team and HQ Marketing team to increase the exposure for French merchants and improve end-to-end journey for Alipay+ users. Work hand in hand with PR team to promote Alipay+'s presence in EMEA focused on the launch of a partnership or a merchant. What we're looking for: Understand how to integrate marketing operations, merchants' collaboration, and consumer service to enhance transaction amount. 3+ years of hands-on marketing operations and merchant management experience; well versed in engaging with Italian merchants, including major brands, retailers and online shopping platforms. A successful track record of creating and implementing marketing campaigns that deliver measurable results. Previous experience in Asian Tech companies is preferred. Ability to influence and negotiate with internal stakeholders and third-party vendors to achieve objectives. Someone with ability on: time management, presentation, organizational and problem-solving skills. Required languages Italian, fluent English and Chinese.


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