The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. Wild Country is a leading brand in the climbing industry, specializing in climbing gear and equipment. With a commitment to innovation, quality, and safety, Wild Country has established itself as a trusted name among climbers worldwide. At Wild Country we are an inseparable part of the climbing community, constantly sharing and inspiring the passion of climbers worldwide.We are seeking a dynamic and experienced Marketing Manager to join our team and lead our marketing efforts. The Marketing Manager will play a crucial role in developing and executing our marketing strategy to drive brand awareness, engage our audience, and support sales initiatives. This position offers an exciting opportunity to work with a passionate team in a fast-paced and dynamic environment.Tasks & ResponsibilitiesCampaign Management:Plan and develop seasonal marketing campaigns following the overall brand strategyExecution and operative responsibility for international marketing campaignsPlanning and coordinating of national marketing activities in main and emerging markets in cooperation with local colleagues and in alignment with the international brand objectivesMonitor and analyze the campaign performance and optimize strategies to maximize effectivenessProduct Marketing:Create compelling product messaging and positioning for Wild Country's climbing gear and equipmentDevelop marketing materials, including workbooks, lookbooks, and digital assetsWork closely with the product development team to understand product features and benefitsSocial Media Management & Athletes Management:Oversee Wild Country's social media channels, including content creation, posting schedules, and community engagementDevelop innovative strategies to grow our social media following and increase brand awarenessManage relationships with sponsored athletes and ambassadorsCollaborate with athletes to create engaging content and storytelling opportunitiesCommunication & PR:Serve as the primary point of contact for media inquiries and press relations.Develop and distribute press releases and other PR materials.Cultivate relationships with key media, influencers, and industry stakeholders.International Business Support:Support online business initiatives, including e-commerce marketing and digital advertising.Work closely with the international sales teams to develop trade marketing activities and support materials for international wholesale partners.Collaborate with our retail partners to execute co-marketing initiatives and promotions.ProfileBachelor's degree in Marketing, Communications, or a related field. Advanced degree preferred5+ years of experience in marketing, with a focus on brand management and campaign developmentProven track record of success in developing and executing marketing strategies in the outdoor industry or a related fieldStrong leadership and project management skills, with the ability to manage multiple priorities and deadlinesExcellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departmentsPassion for outdoor adventure and familiarity with the climbing community are preferredWorkplace: Bolzano, ITJoin us at Wild Country and be part of a team that's passionate about adventure and dedicated to helping climbers reach new heights. Apply today to unleash your potential and make your mark in the outdoor industry!If you are interested to work in a challenging, international and dynamic environment then apply now!
