Marketing Manager Italy ConsumerApply to locations: Milan
Time type: Full time
Posted on: Posted Yesterday
Time left to apply: End Date: October 15, 2024 (16 days left to apply)
Job requisition id: R_00077028
Working at Freudenberg: We will wow your world! Responsibilities:Key Responsibilities:
Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans.Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing.Based on data analytics, understand consumer/shopper insights, competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams.Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online).Support the local Head of Marketing in developing and implementing Media (PAID Digital and non-digital campaigns), following the communication strategy based on brand objectives.Additional Responsibilities:
Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets.Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent.Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs.Track products P&L and product Gross Margin mix by Category.Foster strong customer care support & best practices to maintain a high level of consumer satisfaction. Live LEARN approach: Listen; Empathize; Apologize; React; Now.Interactions (internal & external):
Corporate Brand, Digital and Communication.Regional Marketing.Sales, Procurement, R&D.Artwork.Consumers.Retail Customers.Agencies.Qualifications:Professional Experience and Education:
Degree in Business Administration or Marketing, MBA preferred.Minimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferred.Experience in supervising outside vendors and agencies.Experience and proven record in digital marketing, media management & SEO.Specific Knowledge:
Up to date market and customer knowledge.Use and understanding of IRI / Nielsen data and any relevant market analytics tools.Deep understanding of KPIs and P&L.Brand Management, Category Management, and Project Management.SAP.Strong competence in Microsoft Office suite.Specific Skills:
Strong business communication (written and oral) & presentation skills.Leadership skills, ability to think and act holistic and critical.Negotiation skills.Strong in interpersonal relationship management, working in cross-functional teams and matrix environments.Team player, able to work in mixed teams across different functions.The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
About UsWelcome to Freudenberg.
Without Freudenberg, indoor air would not be as clean, cars would not drive and wounds would not heal as quickly. And these are just three examples from thousands of our applications.
Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 51,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
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