Amazon is seeking an experienced, talented, dynamic & self-directed Marketing Manager to develop, execute, and evaluate customer-facing multi-channel strategies for marketing a new business. This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon in the early stages of the business.
The person in this role is responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention. You will also own online implementation of our brand, positioning, and editorial voice.
The ideal candidate must be able to think and act both strategically and to flawlessly deliver a comprehensive marketing plan that builds awareness of and drives traffic to a highly strategic new business. He or she should be innovative, leadership and team oriented, and an effective communicator. This individual must excel in managing and navigating cross-functional efforts and partnering with buying, design, customer experience, analytics teams as well as external agencies. The successful candidate will need to be a smart risk taker who can deliver big ideas while transforming roadmaps into scalable programs. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
Roles & Responsibilities
- Develop multi-channel marketing and communication plans across online channels including online display, sponsored links, email, onsite, paid social and integrated campaigns
- Manage campaign execution while achieving key performance metric goals
- Work with internal and external marketing teams to develop and execute marketing creative
- Create and analyze performance metrics and make business decisions about future direction based on performance
- Evangelize program initiatives internally and externally to build awareness and drive participation
- Partner with various technical and business teams to build supporting automation
BASIC QUALIFICATIONS
For this position we expect:
- Relevant work experience in online and offline marketing, brand management or related field
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of current marketing measurement practices and attribution methods in online and offline channels
- Demonstrated experience using marketing metrics to drive business decisions
- Demonstrated experience owning multi-channel marketing programs end-to-end
- Highly analytical skills with advanced Excel capabilities
- Proven track record of taking ownership and driving results
- Fluency in Italian and English. Spanish is a nice to have.
PREFERRED QUALIFICATIONS
- Excellent presentation, organization and account management skills
- Exceptional interpersonal and communication skills, both written and verbal
- Ability to manage multiple competing priorities
- High comfort level with current marketing measurement practices and attribution methods in online and offline channels
