Company Description
Auberges' latest European escape takes inspiration from the artistry and perfection of Renaissance greats whose eye for beauty bridges past and present. Tucked down a cypress-lined entrance north of Florence's cobblestoned centro storico, wrought-iron gates open onto Collegio alla Querce, an exquisite cluster of reimagined 16th-century UNESCO buildings once serving as a cultural institution, preparatory school, chapel and theatre. The hotel grounds, embraced by acres of magnificent Baroque gardens, gaze upon panoramic views of the iconic Duomo and terracotta cityscape, and on the opposite side, miles of lush Chianti winelands. Offering all the pleasures of a refined country home, Collegio alla Querce balances the sophistication of Florence with the relaxed pace of Tuscany in characteristic Italian style.
Job Description
The Marketing Manager serves as a critical role in developing and executing marketing strategies for the property. This property based role will execute on the marketing strategy and drive social media, public relations, digital and ecommerce and ensure all communications align with the property positionings. In addition, this role will implement and support communications strategies for relevant partnerships, sponsorships and unique one-of-a-kind experiences working with the Area Director of Sales and Marketing.
Drive awareness and revenue generation for new hotel openings - rooms, F&B, spa and experiences
Oversee website management including copy writing and review, image and video selects
Create unique and story-telling driven property collateral
Email cadence, planning and execution
Coordinate the production of digital marketing creative asset development and work closely with the digital marketing team to support plan execution in order to create awareness for new openings
Support the sales efforts with best in class collateral to support sales efforts
Execute a social media plan to aligns with the brand strategy
Drive and adapt as needed the hotel marketing plan
Support the creation of monthly, quarterly and annual reports and presentations for owners and relevant stakeholders
Qualifications
Ability to live & work in Italy is required, no sponsorship for candidates outside of the European Union
Fluency in both Italian and English, verbal and written
Ability to work fully on property (position does not offer remote/hybrid work)
College Education (Bachelor's degree - preferred)
4+ years of experience in luxury or design space with experience in marketing, social media or PR
Has a strong understanding of the style, design and nuance of luxury that is required to create a distinctive brand for each property
Excellent verbal, written, presentation, and interpersonal communications skills
Collaborative and has strong influencing skills to work and support across cross functional project teams
Has a curious mind, is a strong multi-tasker who finds opportunities and creates solutions, where others find problems
Strong attention to detail, ability to multi-task and manage time efficiently
Additional Information
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.
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