Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe.
Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
It takes an entire team united behind something big.
Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.
The Marketing Lead, Spain & Italy will report to the Senior Marketing Lead, EMEA.
They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region.
Within EMEA, Spain & Italy are business strongholds we need to defend and grow and strategic opportunities for long term growth.
We aim to continue growing through impactful marketing in both of these markets.
With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realise the business and brand ambitions.
Responsibilities: Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan Be the relentless advocate for localization across Spain & Italy; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region End to end execution and monitoring across all global and local marketing efforts and campaign activity.
Qualifications: 10+ years in a marketing role, preferably with experience at a fast paced startup or technology company Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results Experience managing agencies and large, multinational teams internally Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing Willingness to regularly travel internationally Record of success in leading teams, measurement of ROI, and accountability for results Ability to thrive in a fast-paced startup environment Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly The ability to work at both strategic and tactical levels Fluent in English (written and verbal); and Spanish and/or Italian Appreciation for design and a passion for Airbnb Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible.
We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.
All qualified individuals are encouraged to apply.
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