Categoria:
Leisure, Travel & TourismLuogo di lavoro:
lead-up and follow up communications, including resulting actions, to parents.Leading and organising events including those to promote growth of the school e.g.
promotion of extra-curricular clubs programme.Working in partnershipwith the Admissions Registrar and Business Manager.Developing a rapport with the parent representatives and presence at key parent events e.g.
summer fair, sports days and coffee mornings.Liaising with external stakeholders, including agencies and suppliers.Building relationships with local businesses, the community, feeder nurseries and schools.Undertake regular competitor research (e.g.
fees, USPs, changes to market conditions) and update marketing strategy accordingly.Plan, manage and report back on marketing budget, working closely with the school business manager.Regular updates on marketing activity and effectiveness to internal stakeholders including colleagues and Headteacher, SLT and staff, as well as the wider Pod.Perform any other duties, as required regularly or occasionally, to ensure the smooth running of the school, as requested by the Headteacher.Requisiti:
Educated to Degree level (Marketing/ Business/ Languages preferable)
Previous Marketing experience
Commercial awareness - driving lead and enquiry generation
Strong customer experience skills - understanding the customer (parent) journey from enquiry to enrolment.
Strong ICT skills - Word, Excel, PowerPoint, Adobe Professional, EventBrite, Mailchimp, SWAY, Dynamics and CMS editing including running social media platforms.
Skilled copywriter
Fluent in Italian and English - both spoken and written.
Ideally bi-lingual.