Marketing & Communication Director - Italy & Turkey Bulgari Italia Spa is searching for a Marketing & Communication Director for Italy and Turkey, based in Rome.
The position, reporting directly to the Managing Director for Italy and Turkey, will coordinate a structured team and will be responsible for all marketing and communication activities for Jewelry, Watches, Accessories, and Perfumes, related to Retail, Wholesale and Franchisee channels.
Also, working closely with the Hotels in Italy and Turkey to define together a communication strategy.
For the Franchisee channel, the scope will also include Greece, Montenegro, Poland and Ukraine.
Accountabilities * Define, negotiate and implement the annual and long-term Marketing e communication strategy.
The marketing and the communication strategy shall be well integrated to guarantee a coherent message to reach the company's objectives.
* Craft a robust communication strategy to effectively convey the brand's vision, values, and key messages.
* Manage the budget for the whole perimeter of responsibility with the ability to reallocate whenever required.
* Manage promotional activities for both channels including PR and Events.
* Set and implement the CRM strategy with yearly objectives aimed to recruit, retain and upgrade Bulgari clients' portfolio.
Working closely with the stores to further develop a CRM mind-set approach.
* Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility.
* Create and manage the portfolio of Brand Ambassadors to amplify the positioning of Bulgari in the markets.
* Analyse & monitor the market of reference in terms of competitors' activities and trends.
* Contribute to create synergies with Europe and Corporate Marketing department
* Closely work with the European team to create a strong and effective media plan
Qualifications / Professional Capabilities * This position requires a mix of analytical, creative, and leadership skills to support business objectives.
* At least 5 years' experience in a similar role as a leader of a marketing department within the luxury business or equivalent
* Fluency in English
* Budget and reporting skills
* Project Management
* IT Applications (MS Office)
Personal Competencies * Team development & Coaching
* Analytical Mindset & Data Driven
* Client Orientation
* Impact
* Innovation
* Negotiation
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