Design Your Future at PVH Manager Marketing - Tommy Hilfiger Be part of an iconic story.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
The Team
The PVH Southeast Hub is one of the most dynamic Hub organizations within PVH. We are responsible for developing the PVH brands (Tommy Hilfiger and Calvin Klein) in the emerging markets such as Italy, Turkey, Greece, Middle East, Africa, and the CIS region. While covering a massive area counting 45+ countries, our hub is extremely diverse (25+ nationalities) and has strong potential. We are ambitious and committed to unlocking our full potential and to optimize the positioning of PVH in our markets.
In this ever-changing environment the opportunities are almost endless. We believe we can outcompete our best competitors through strong (consumer & product) focus and (cross-territorial) collaboration.
Associates working for the Southeast Hub are excited in managing and building relationships with our partners and colleagues across various cultures and backgrounds and enjoy a fast paced and dynamic work environment. We look for our associates to be true bridge builders, have a 'hands-on' mentality and thriving in a multi-cultural, territorial channel and divisional environment.
The Position
The TH Marketing Manager will help to develop and implement integrated marketing strategies across Italian market in line with the Global+Europe Marketing strategies & Plan, with the goal of increasing brand awareness and consideration, engagement as well as business KPIS (traffic, conversion and sales) both in Retail, Wholesale and e.com.
Responsibilities:
Deliver annual marketing plan for the country in line with brand goals and business targets.
Liaise on a weekly base with the European team to align on strategy, tactics, action plans, execution & results.
Partner with Retail and Wholesale functions for defining and executing effective marketing activities
Think big and proactively suggest innovative ways to gain visibility and consumer engagement within the competitive set, in line with budgets and strategies.
Collaborate with local Communication, Digital, PR, Talent and Event Teams to build an omnichannel journey to elevate brand visibility and drive qualitative traffic to the Stores
Drive CRM Initiatives collaborating with global CRM team to deliver consumer acquisition and engagement on the territory.
Assures allocated budget management within the limits set for respective division and each project
On-going KPIS tracking and reporting campaign & activation results monitoring vs. defined goals
Provides or instructs for producing briefs for the production of materials and activations, both for Corporate and for external agencies
The Ideal Candidate
A consumer centric, ROI and data-driven approach (see efforts link to traffic/conversion/sales) combined with a creative mindset to connect and engage with our consumers in a relevant manner
Strong communication skills and project management, with the ability to build articulated omnichannel projects
A can-do and entrepreneurial mentality, willingness to raise the bar and keep on learning.
Ability to deliver in a fast-paced goal-oriented context
Strong Interest in fashion and premium brands.
You Bring:
Minimum 7/8 years of experience in Marketing, preferably operating in retail-oriented companies (prior experience in fashion is not a must).
A University or similar degree in marketing/economics or related fields.
International, matrixed and multi-layered environment background.
Fluency in English (written and verbal) and Italian
Be valued.
At PVH, we recognize that our people are our greatest asset. That's why we prioritize the health, happiness, and wellbeing by offering a comprehensive benefits package that goes beyond the basics. We want to create a culture of care that fosters loyalty, commitment, and a sense of belonging, and we're proud of it.
Balance – Work Smart, our flexible working model, is all about trust, connection, collaboration, and community. You'll get the freedom to choose the hybrid setup and working hours that benefit you.
Health & Wellbeing – wellbeing programs, premium subscription to headspace, volunteering programs.
Develop – PVH University curates and delivers training programs for you to continuously develop your professional and personal goals.
Be at the forefront – stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be part of market launches and receive employee discounts!
Be part of it.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
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