About the Role:
The Manager, Digital Marketing EMEA role will build international awareness and demand through digital channels such as SEM, display, social, affiliate, direct partnerships, syndicated marketing, podcasts, and paid video.
We seek an experienced, hands-on leader focused on acquiring new customers, along with supporting other initiatives requiring digital marketing expertise.
This role will report to the Senior Director, Digital Marketing.Roles and Responsibilities:
Develop and drive multi-channel, cross-segmented digital marketing strategies and programs against quarterly regional performance targetsBuild and lead a team to create localized customer acquisition strategy and programs in EMEA, including paid search, display, programmatic advertising, paid social, direct network, affiliate, digital ABM, and content syndicationWork with the operations and analytics teams to track results and optimize digital efforts, aligning investment decisions with performance targetsAccurately forecast channel performance and work closely with regional and business owners to manage the EMEA digital marketing budget, reallocating budget to maximize ROASCultivate an environment of teamwork, openness, creativity, and continuous improvement; you and your team must be forward-thinking and always testing new opportunitiesCoordinate with Field Marketing, SEO, Global Campaigns team, and Product Marketing Managers to optimize SEM, SEO, and campaign strategies related to targeted topicsCollaborate closely with other functions, including Web, Digital Programs, Global Campaigns, Product, Customer Marketing, Ecommerce, and Sales to execute cross-functional initiativesWork closely with web, campaigns, and CRO teams to improve conversion rates through paid customer acquisition atall stages of the funnelWhat You'll Need:
Experienced, technical digital marketing leader with a proven track record of driving revenue growth and optimizing digital marketing initiatives in EMEAHands-on digital marketing and ecommerce experience, preferably for B2B SaaS or ecommerce, across SEM, affiliate, display, and paid social with budgets over $5MAn experienced people leader with 5+ years of people management experience and a strong desire to develop people in a supportive, accountable environmentUndergraduate degree in Marketing, Business, Math, Accounting, Finance, or related work experienceAbility to skillfully and confidently grow the digital function to support company revenue and growth targetsExperience creating multi-channel, multi-touch attribution infrastructure and leveraging that data to improve channel performanceExtensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, Google Display, Facebook, and other display networksDeep familiarity with leading 3rd-party digital marketing execution platforms, agencies, content management providers, and digital analytics tools; including Google Analytics, CRM and marketing automation platforms, advertising platforms, and attribution toolsComfort and experience successfully communicating across large complex organizations, including peers, business stakeholders, and executive suiteExperience successfully managing third-party digital agencies to align to company strategy and goals and meet/exceed targets#LI-JP2Benefits of Working at CrowdStrike:
Remote-friendly cultureMarket leader in compensation and equity awardsWellness programsA variety of professional development and mentorship opportunitiesOpen offices have stocked kitchens, coffee, soda and treatsInclusive culture focused on people, customers and innovation