**DIGITAL & MARKETING DIRECTOR**
A **Digital and Marketing Director** is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies.
This role involves the integration of both traditional marketing methods and innovative digital marketing techniques to drive brand growth, customer engagement, and revenue.
Key responsibilities include:
**Key Responsibilities**:
- Strategic Planning**: Developing and implementing comprehensive digital marketing strategies that align with the company's business goals.
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- Brand Development**: Ensuring the company's branding is consistent and impactful across all digital touchpoints.
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- Customer Insights**: Analyzing customer data to gain insights, drive decision-making, and improve user experiences.
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- Team Leadership**: Managing and mentoring the marketing and digital teams, collaborating with other departments, and ensuring all marketing initiatives are executed on time and within budget.
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- Digital Transformation**: Identifying opportunities for adopting new technologies and digital platforms that can help the company stay competitive.
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- Analytics & Reporting**: Using data-driven approaches to track the performance of marketing efforts, measuring ROI, and adjusting improve results.
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- SEO & Content Strategy**: Overseeing search engine optimization (SEO) and content marketing strategies to increase organic traffic and engagement.
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- Paid Media Management**: Managing paid advertising campaigns, including PPC, display ads, and social media ads.
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- In-depth knowledge of digital marketing tools and platforms** (Google Analytics, Google Ads, Facebook Ads, etc.).
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- Partnerships & Collaboration**:Working with external partners, agencies, and brand licenses to amplify the marketing message and reach broader audiences.
**Skills & Qualifications**:
- Creative Thinking**: Ability to generate innovative ideas that connect with customers and drive conversions.
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- Leadership**: Proven experience in leading and developing marketing teams.
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- Analytical Mindset**: Strong ability to interpret data, track key performance indicators (KPIs), and adjust strategies accordingly.
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- Communication**: Excellent written and verbal communication skills, with the ability to present marketing strategies and results to stakeholders.
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- Adaptability**: Staying up-to-date with the latest trends, tools, and technologies in the digital and marketing space.
**Educational Background**:
- A degree in Marketing, Digital Media, Communications, or a related field (5-10 years)
- Certifications in digital marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing) can be advantageous.
- Ability to manage interdisciplinary projects and multiple deadlines.
- Creativity, proactivity and ability to adapt to changes in the digital market.
- Experience with the use of CRM (Microsoft Dynamics) and marketing automation tools
- Experience in preparing high-quality corporate presentations, with attention to clarity and visual impact (in-depth knowledge of presentation tools such as Powerpoint, Keynotes, etc.
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- Knowledge of English is mandatory.
The Digital and Marketing Director plays a pivotal role in shaping a company's brand identity and ensuring its marketing efforts are effective and forward-thinking.
**Place of Work**: Forlì