**About us**
**BasicNet Group**
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including **Kappa®**, **Robe di Kappa®**, **Jesus® Jeans,** **Superga®**,** K-Way®**, **Sebago®**, **Briko®** and **Sabelt®**. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
**K-Way**
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch.
**Who we are looking for**
- For our K-Way Marketing team based in Turin we're looking for an experienced Social Media Specialist. The new resource will support the team in managing social media channels, community engagement, strategic planning, analysis and reporting.
**Knownledge, Skills & Abilities Required**:
- At least 1 year and half/2 years of previous experience in the field, ideally in the fashion/beauty industry;
- Degree in marketing, advertising, communication, or related field;
- Ability to analyze data and knowledge of social media analysis tools;
- Excellent communication skills, both written and verbal, and knowledge of English;
- Knowledge of major graphic and video editing software will be appreciated.
The specific activities will be as follows:
**Key responsabilities**
- ** Social channel management**:create, manage and optimise content on the brand's various social channels. Monitoring the growth of channels and presenting detailed reports and actions on how to best manage them in line with the brand's philosophy and identity;
- ** Community engagement**: building, managing and growing online communities;
- ** Strategic planning**: develop and implement social media strategies in line with brand objectives. Developing an editorial calendar for social content, highlighting important dates to consider when generating content and ensuring that this content is relevant, engaging and published regularly;
- ** Analysis and reporting**: monitor, analyse and communicate the results of social media activities, providing insights and suggestions for continuous improvement, presenting reports and suggesting detailed actions on how best to manage them in line with the brands philosophy and identity;
- ** Cross-functional collaboration**: working closely with the rest of the marketing team, and with the sales and customer support team to ensure a consistent message and optimal user experience; Constant updating: keeping up-to-date on social media tools, industry innovations and current strategies.
**Why join us**
- BasicEducation is the division of BasicNet Group dedicated to the development and implementation of corporate training plans.
- Onboarding_
You will learn about our business model and business processes with the opportunity to get up close and personal with how our stores work. Continuous Training
- You'll have the opportunity to develop role skills through specific individual or group training courses.
- BasicWelfare Benefits_
You will benefit from discounts on our products.
- ? You will have promotions to participate in sports and cultural activities and free access to our BasicGym.
- BasicCare_
You will be able to ship and pick up your personal packages at the company's premises.
- You will be able to take advantage of flexible work hours in and out.
- BasicNet is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, BasicNet offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success._
**Skills**
- ** Social Media Analytics**(required)**:
- ** English**(required)**:
- ** Social Media Management**(required)**:
- Graphic Design (Optional)