At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
YOUR ROLE
Leading brand positioning to support the implementation of the BU value proposition Developing strategies and brand guidelines to ensure consistent customer experience Managing and coordinating brand architecture in terms of nomenclature, book-values etc. Analyzing brand health indicators Organizing market research and developing plans to address deviations in brand structure Leading global brand strategy and steering brand portfolio as well as trademark strategy Supporting marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points and leading branding guidelines for digital Developing systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas and developing them with technical functions YOUR SKILLS
Master's Degree in Economics or Management, Marketing preferred Plus 2 years of previous experience in Marketing in FMCG company Able to perform market, financial and Sell-in/Sell-out analysis Strong analytical and solution-oriented person with enthusiastic and flexible personality Eager to learn working in team and grow with resilience Strong knowledge of Excel, Power Point and Database (Nielsen, GFK) Fluent in Italian and English At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
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