The Product Marketing Manager is in charge of:
- Being the product expert for all the brands he manages
- Managing the product portfolio per retailer through forecasting and price setting
- Collaborating with the CMM and TMM in order to build the launch plan by sharing knowledge of all SKU (from material code to sales performances)
**Key Performance Areas & Description**
PRODUCT MANAGEMENT
- Product Portfolio Management
- Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type)
- Manage and maintain discontinued products and returns with the objective of reducing returns
- Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy
- Forecasts GWP, testers and samples
- Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies
- Analyzes sales performance of key categories
- Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment
- Product Expert
- Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets
- Responsible for campaigns (Event Management, timing of campaigns and tracking hereof)
MARKETING STRATEGY
- Campaigns support
- Builds local product offerings if relevant in collaboration with Trade Marketing
- Supports Consumer Marketing in building local launch plans
- Responsible for campaigns (Event Management, timing of campaigns and tracking)
- Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams
SUPPLY MANAGEMENT
- Creates Account and Purchase-Order ledger and follow-up
- Supply management and responsible for giving information to relevant stakeholders
- Manages returns and assortments
**Qualifications**
- Strong strategic accountability in marketing
- Good communication skills
- Excellent analytical and decision making skills
- Personality: willingness to lead, test, learn and great attention to details
- Ability to lead a project with great attention to structure rather than creativity
**Job**: Marketing
**Primary Location**: IT-25-Milano
**Job Type**: Normale
**Schedule**: Tempo pieno
**Shift**: Giornaliero
**Job Number**: 221155