Italy Consumer Marketing Manager Smashbox & Bobbi BrownAre you ready to be part of the future of prestige beauty? ?
At The Estée Lauder Companies you can play a role in our global success. We are a leader in prestige beauty with a growing portfolio of coveted brands. We create and market the highest quality products that delight consumers around the globe. Our culture values diversity of thought and people, and encourages creativity, innovation and integrity in everything we do. We intend to provide you a snapshot of what you can do and how you can grow within our Company. The future is in your hands!
What's in it for you? Our #ELC Family is a bold community of individuals. We don't just place a high value on individuality, we seek it out, cultivate it and celebrate it in our daily work. Collectively, our diverse points of view, skillsets and talents make us the creative and innovative global leader we are today in prestige beauty. There is immense pride and joy in what we do, and it shows.
We truly value the energy, skills, and new perspectives that experienced hires bring into the business. We're always interested in recruiting extraordinary people with different career backgrounds who can hit the ground running, introduce us to new ways of working, and make us stronger from Day 1! #ELC Consumer Marketing
Consumer Marketing is the keeper of the brand: ensures that the messages, image and values of the brand are always present in any contact with the consumer. Moreover, Consumer Teams are our first big idea creators seeking new ways of speaking to consumers and new ones.
The Role
You will be in charge of ensuring that our Consumer Message is aligned and clear in all Consumer Touch Points and defining a 360° Consumer Strategy: mapping and understanding the consumer journey and defining an adequate marketing plan integrating all media channels and ensuring Advertising & Promotion mix optimization supporting the marketing strategy. Key Performance Areas Defines and presents regional marketing plans, ensuring their effective implementation Shares ideas and challenges in cross brand meetings Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness Drives presentations making to show projects to the different stakeholders Builds local product offerings if relevant in collaboration with Trade Marketing Builds local launch plans Responsible for campaigns (Event Management, timing of campaigns and tracking) Contributes to Visual Merchandising decision-making, in particular regarding launches Supports Marketing budget activies on a daily basis Defines A&P budget and optimizes it Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys…) Gathers feedback from customers with the Consumer Communication Executive Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities Engages in CR activities across various touch points.
Qualifications
Degree in Marketing or equivalent Minimum 5 year of experience in similar roles with a luxury goods or FMCG knowledge Strong strategic accountability in marketing Good communication skills – including understanding how to clearly communicate messages to consumer and key stakeholders. Excellent analytical, creative and decision making skills Personality: willingness to lead, test, learn and challenge the status quo Strong digital understanding, with interest in trends and new technology Ability to lead a cross-functional team and interface with international markets
Job: Marketing
Primary Location: Europe, Middle East, Africa-IT-25-Milan
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 249015
This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03.