Italian Regional Marketing Manager (Maternity Cover)This is a role for a freelance contractor for up to 24 hours per week from October '24 till April '25. The job can be done fully remotely from Italy, or hybrid from Spain, since our office for the Southern European region is located in Valencia. If you are located in Spain we can offer you a six months employment agreement.
Purpose and contribution to company strategyThe purpose of this role is to grow our brand awareness and ensure an optimised and harmonised customer experience across the entire customer journey in all target markets. As part of the Customer Marketing team and the roles works closely with the different teams within the HQ Marketing function. The role will ensure all activities are aligned to the global marketing strategy, implementing the relevant campaigns/tactics. Additional scope to work on global marketing projects. The role is be responsible for brand management using our various touch points i.e. social media platforms, email marketing and official customer communications and engagement etc. Ensure our use of marketing material is up to date and consistent with the global brand guidelines and positioning. The role reports in to the Senior Regional Marketing Manager.
Key result areas and main activitiesImplementation Customer Communication Strategy Consistent execution of harmonised communication deliverables including value messaging for all participants in the region across all touch points with customer testimonials, case studies etc (based on input from region and direction from central marketing)Creation of customer marketing deliverables ensuring employer branding materials are relevant, fresh and used throughout the yearEnsure all deliverables are aligned to global strategy and on-brandCustomer engagement through Events optimising Communications & PR Ensure roll out and implementation of centralised approach and deliverables for all events (ensure all deliverables are on-brand)Manage and drive media (PR), social media and Top Employers engagement aligned with the annual Certification announcement and dinner.Manage the production and create content for the Top Employers Certification announcement across our different media partnersManage media partnerships and drive new opportunitiesContent marketing Content Management on our digital platforms: Create and curate content i.e. HQ HR Best Practice and Trends Reports, Top Employers eBook, Top Employers testimonial videos etc. Effective usage of analytics for monitoring & reporting purposesEnsure all deliverables are on-brandLead generation, nurturing and automation Manage and execute LinkedIn advertising and lead nurturing campaigns to support our commercial efforts: create and curate contentEffective usage of analytics for monitoring, optimisation & reporting purposesMarketing strategy (collaborate with central marketing) Creation and implementation of regional marketing strategy aligned with global marketing strategy and effectively manage the budget (optimise budget for best performing channels through analytics and metrics).Explore the market with respect to new business opportunities and customer needs, supporting the product roadmap and marketing strategies based on market research, customerCollaboration. Customer focus. Global perspective. Managing complexity. Stakeholder Engagement. Planning and effective communication.
Qualification Criteria:Bachelor's degree (or equivalent) in business, marketing or a related field3+ years working experience as a Marketing Manager or similar role, preferably in B2BExperience in building a brand and go-to-market execution is desirableExperience with lead generation, marketing and sales funnels and conversionExperience in social media management and digital marketing is desirableExperience with organizing local and regional events (online and offline)Experience with customer communicationsMarketing experience in the HR field is advantageousNative Italian speaker and fluent in EnglishExcellent communication and organisational skillsPreferably based in Italy, Spain or the NetherlandsPurposeful Impact. Global Connections. Versatile Working Environment. At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self. At Top Employers Institute, we believe in:
Living our human-centric approach (flexible working conditions, including the flexibility to work from home or from the office)Thriving in a multicultural environment Growing meaningfully Leadership culture based on trustPlenty of room for initiatives and own responsibilityDynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
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