As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About the department: The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies specific to drive Italy performance and deliver results that drive business objectives.
Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
Key objectives and responsibilities: Plan and implement digital programmatic plans and campaigns for ITA marketing team Optimize and report on all campaigns – sharing results with wider team Work with creative team to ensure best practice creative is used Assist with quarterly and annual planning of marketing budgets Key results: Web traffic and leads driven by media campaigns Increasing engagement and performance of social media campaigns Improving brand awareness and image of BYD in Italy The Person: This role will be focused on leading planning and delivery of programmatic trading for BYD Italy.
The Programmatic specialist will deliver on planning, set up, delivery or programmatic media campaigns, including optimisation and leading on trading.
The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities.
The team is responsible for both Brand, Performance and Tactical campaigns.
Qualification and requirements: University Degree in Marketing, Sales, or commercial disciplines.
Effective and fluent communicator in English and Italian.
Excellent Microsoft office skills.
Experience in programmatic media planning and execution search and performance max campaigns.
Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookie less campaigns Customer-oriented mindset.
Excellent communications and interpersonal skills.
Able to prioritize and work proactively with efficient time management skills.
Resilient and open minded.
Results oriented.
Ability to work to deadlines, hands on approach, motivated to get results.
Connected with our Mission and a more sustainable Future.
We offer: Performance and experience-based competitive remuneration.
Health Insurance (Metasalute) and Meal Vouchers.
Department & company wide teambuilding events.
An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
About BYD Group Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics.
Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions.
In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.
In January 2024, BYD became the Official Partner of UEFAEURO 2024,providing green mobility services for the championship.
BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air.
We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team
