About the department: The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies to drive Italy's performance and deliver results that meet business objectives.
Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
About the role: Key objectives and responsibilities: Plan and implement digital programmatic plans and campaigns for the Italy marketing team.Optimize and report on all campaigns, sharing results with the wider team.Work with the creative team to ensure best practice creative is used.Assist with quarterly and annual planning of marketing budgets.Key results: Web traffic and leads driven by media campaigns.Increased engagement and performance of ATL Paid media campaigns.Improved brand awareness and image of BYD in Italy.Increased sales of BYD vehicles in Italy.The Person: This role will be focused on leading the planning and delivery of Above the Line campaigns for BYD Italy. The ATL specialist will deliver on strategy planning and delivery of TV, Radio, and OOH campaigns, including optimization and leading on trading.
The role will include planning campaigns, delivering media plans, strategic recommendations, and identifying innovation opportunities.
The paid media team is responsible for both Brand Performance and Tactical campaigns.
Main requirements: University Degree in Marketing, Sales, or commercial disciplines.Effective and fluent communicator in English and Italian.3 years of experience in buying ATL media campaigns.Understanding of the media market and key media owners.Knowledge of the current ATL landscape and contacts within the TV, OOH, and Radio industry.Customer-oriented mindset.Able to prioritize and work proactively with efficient time management skills.Resilient and open-minded.Results-oriented, with the ability to work towards deadlines, a hands-on approach, and motivation to achieve results.Connected with our Mission and a more sustainable future.We offer: Job in a fast-developing company that embodies sustainable and forward-thinking technology.Performance and experience-based competitive remuneration.Team building events and employee learning opportunities.
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