For our International Surgical Marketing Department we are looking for a Group Marketing Manager Extremities and Fixation.Is responsible to coordinate a team to guarantee the effective product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the regional product vision, and working closely with sales marketing, and the internal functions to ensure goals are met.Main Accountabilities:Team management: manage and develop the allocated team resources.Market Analysis: develop and maintain updated market data, research, analyze and remain informed about competitive products, support development of price strategy and competitive pricing/market share analysis.Is responsible for the product planning and executionthroughout the product local lifecycle, including: gathering and prioritizing product and customer requirements, support the regional product strategy, and working closely with engineering, sales, marketing and support to ensure objectives are met.Support the Strategic Planning to ensure the sale and profitability of products, lines, or services, analyzing local business market factors and trends, execute strategic and tactical plans, including sales tools and collateral.Support to Product Development: consult with upstream marketing functions and RD on competitive analysis and on product specifications and configurations, formulate new product proposals, identify and address competitive activity, identify, propose new and existing product development opportunities and strategies to management, and support the development of products to meet anticipated international market needs and specifications.Marketing activities: coordinate and participate in promotional activities and trade shows, to market products and services.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers and local product managers.Product support: supports marketing planning, which includes collation of marketing plans, the analysis of competitive products and selling techniques, consumer research, in-country reimbursement, sales budgets and strategic plans, utilize customer segmentation and product positioning models to formulate and execute marketing techniques and channel management.Sales Support: collaborate with local marketing to prepare and provide product and service support materials to field personnel.Training and education and Med Ed: contribute in accord with the dedicated RACI matrix.Educational and Professional Experience:Bachelor/Master Degree in Marketing and Communication, in alternative Bachelor/Master degree in Economics, Engineering or other Technical disciplines.MBA is preferred.Must have industry experience in Orthopaedics or Medical Devices, including 7+ years of marketing experience or combination of marketing and sales.Must have previous experiences in people-management.Excellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesMust be able to understand and work within complex interdivisional procedures and policiesFluent in EnglishAbility to travel internationally (up to 25%)This position is open to candidates located in Europe.
The primary work location in San Daniele del Friuli (Italy), but we offer the possibility of a Hybrid work model.
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