Apartment Hotel Eden by Dorchester Collection, RomeHematology Brand Manager - SecondmentDirectly reporting to the Marketing Lead, you will contribute to the construction and implementation of comprehensive and innovative customer-focused brand plans to ensure the Pfizer Oncology Business Unit achieves qualitative and quantitative goals for the Hematology portfolio.
This includes supporting the Senior Brand Manager activities related to the growing Hematology portfolio with the current launch in Multiple Myeloma.MAIN RESPONSIBILITIES:Develop and own the local launch strategy overall objectives for Hematology in Italy as well as the commercial tactical plan for the whole hematology portfolio.Support the development and implementation of strategically and cross-functionally aligned customer-focused brand plans, programs, and initiatives for the local market to ensure Pfizer meets Brand Revenues and Profit goals.Support the development of the brand operating plan, working together with all relevant functions in identifying customer needs, critical success factors, and brand opportunities and issues, and in defining all brand programs and initiatives with clear objectives, resources, and KPIs.Conduct patient advocacy activities in close collaboration with relevant functions (i.e.
PA, Communication dept, Patient Advocacy, HV, Health Solution Lead).Manage meetings congress strategy.Closely cooperate with FF and Medical to effectively coordinate the implementation of brand plans through the development of specific plans of action, implementation of activities, attendance at major programs, leading brand workshops during cycle meetings, etc.Work closely with the ICO team to deliver on our market responsibilities, including input to ICO strategy, content initiatives.Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws regulations.
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