For our client, a leading global automotive company, we are looking for the: HEAD OF PR Main responsibilities The role, reporting to the Marketing & Communication Director and managing a team of resources, has the responsibility to define and propose a PR strategy, develop specific projects, initiatives, and media relations (events, interviews, digital activations, press conferences, conventions), in accordance with guidelines defined by HQ.
He/She is also responsible for communicating a proper image of the Company, support Brand Visibility and build and protect Brand Reputation.
Main Responsibilities: PR STRATEGY: • Develop and implement PR/Digital PR annual strategy.
EVENTS & SPONSORSHIP COMMUNICATIONS : Supervise preparation/organization of PR activities & events, support sponsorships events.
Corporate spokesperson support for conferences/interviews.
Coordinate PR Team & agencies; cooperate with other departments and HQ.
Budget planning and control.
MEDIA RELATIONS & MONITORING : Enhance Brand reputation and visibility through PR/digital PR activities.
Supervise and handle PR/Digital PR networks through relations with media and opinion leaders, influencers, etc.
Plan and manage multimedia and editorial projects.
Supervise the creation of corporate and product contents & interviews.
Supervise daily monitoring & key news internal sharing.
PR CAR PARK : • PR test drives and Press car park management and optimization to achieve press coverage KPI in terms of quantity and quality.
Candidate profile Profile: University Degree (Bachelor/MBA etc.)
Minimum 7+ years of successful experience in related position in the automotive industry or in the PR agencies (experience with automotive clients) Proven long-term relationships with automotive and general interest publishers/titles/journalists Ability to evaluate and implement ideas Team work approach and target oriented Location Milan with availability to travel frequently within Italian territory and abroad For our client, a leading global automotive company, we are looking for the: HEAD OF PR Main responsibilities The role, reporting to the Marketing & Communication Director and managing a team of resources, has the responsibility to define and propose a PR strategy, develop specific projects, initiatives, and media relations (events, interviews, digital activations, press conferences, conventions), in accordance with guidelines defined by HQ.
He/She is also responsible for communicating a proper image of the Company, support Brand Visibility and build and protect Brand Reputation.
Main Responsibilities: PR STRATEGY: • Develop and implement PR/Digital PR annual strategy.
EVENTS & SPONSORSHIP COMMUNICATIONS : Supervise preparation/organization of PR activities & events, support sponsorships events.
Corporate spokesperson support for conferences/interviews.
Coordinate PR Team & agencies; cooperate with other departments and HQ.
Budget planning and control.
MEDIA RELATIONS & MONITORING : Enhance Brand reputation and visibility through PR/digital PR activities.
Supervise and handle PR/Digital PR networks through relations with media and opinion leaders, influencers, etc.
Plan and manage multimedia and editorial projects.
Supervise the creation of corporate and product contents & interviews.
Monitor media inquiries management.
Supervise daily monitoring & key news internal sharing.
PR CAR PARK : • PR test drives and Press car park management and optimization to achieve press coverage KPI in terms of quantity and quality.
Candidate profile Profile: University Degree (Bachelor/MBA etc.)
Minimum 7+ years of successful experience in related position in the automotive industry or in the PR agencies (experience with automotive clients) Proven long-term relationships with automotive and general interest publishers/titles/journalists Excellent communication skills Ability to evaluate and implement ideas Team work approach and target oriented Fluent English Location Milan with availability to travel frequently within Italian territory and abroad Download our app AIMS Italia and apply with a click!
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