Position: Head of Media and Communication
Date: 19 set 2024
Location: F205 MILANO, IT
Company: Carrefour
Reporting to the Chief Marketing Officer, we are looking for a highly qualified Head of Media and Communication to join our team. He/she will be mainly responsible for Media Strategy and Planning; create and implement Advertising Campaigns; Social Media Strategy; Content Creation ATL / BTL; post campaign evaluation; relationships with the media agencies and main media partners.
WHAT DO WE EXPECT FROM YOU? Experience: minimum of 10 years of experience in Marketing Media and Communication roles, preferably in CPG/FMCG or Retail Deep understanding of the Digital Media Scenario, Brand Management and Strategic Messaging and Digital Marketing (SEO, SEM, Performance Marketing, Social and new trends in Digital) Excellent problem solving abilities Proven project management skills with the ability to lead and deliver projects on time and within budget Passion for engaging consumer and businesses Collaborative, highly team oriented, solid experience of collaborative working, with strong engagement and interpersonal skills Empowered, has the courage to take an unpopular stance with management and teams and makes bold decisions WHAT WILL YOU DO? Develop and implement a comprehensive communication strategy designed to support our business objectives with priority audiences Structure and oversee the Communications Department, including staff, budget, and resources to ensure its functioning as a high performing team Adapt strategic plans in real time based on high competitive and complex environment Communications Content: oversee the production of high-quality communications content; newsletters, videos, and other materials needed to support communications strategy Monitoring and Evaluation: measure the effectiveness of communication strategies and campaigns; use data and feedback to continuously improve communication efforts. Ensure Carrefour builds and maintains strong relationships with all relevant media players Work closely within the different marketing teams including Insight and Trade Marketing Establish and share objectives, metrics and strategies that help achieve integrated divisional and agency-wide goals Work with other departments and divisions to create data-driven audience segments and corresponding communications plans Act as a counsel and contributor to divisional and other senior leadership with media "culture" executive visibility and messaging WHAT CAN WE OFFER YOU? Hybrid working Corporate welfare Ticket lunch Training programs tailored to your needs Trust a solid and structured company that invests in innovation and digital technology Join in a welcoming and flexible working environment where everyone works together towards common goals WHAT ARE THE NEXT STEPS? If your application is in line with the characteristics described above, we will contact you for an initial interview remotely. Depending on the outcome of this first interview, you will meet the Manager.
WE ARE WAITING FOR YOUR CV! ...but if this job offer isn't for you, check out the others posted on the Job Offers page :)
WHERE WILL YOU WORK? Our HQ is located in Park West in Via Bisceglie 66, Milan. Carrefour offers you the flexibility to choose together with your Manager when you work in the office and when remotely.
rif.ITMktg Carrefour Italia operates in Retail industry in Italy with a multi-format network of over 1,200 shops, of which over 900 are franchising, as well as with online shopping services and an omnichannel approach in continuous development.
Joining Carrefour Italia you can count on a welcoming work environment and you will be able to discover the world of large-scale retail in the most structured company in Italy: Iper, Market, Express, Cash&Carry, Franchising…all in one company! Our Vision is the Food transition for all and it is the common goal for all of us. On this path we already had the certification of Benefit Company. You will also have the chance to work on the great project that will lead us to be the first Digital Retail Company. In Carrefour, we value our differences because they mean authenticity and richness to us. We have been working for years to strengthen a company culture founded on inclusion and equity. We promote diversity in our teams and equal pay between male and female workers. Our roles are open to everyone and our selection process is based on real competencies, motivation, professional capabilities and interpersonal skills.
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