What do we do?
Born in 2021 from the desire to make cities less polluted and less noisy , Electra is helping to shift usage towards electric mobility by tackling the main obstacle of recharging.
Electra is constantly innovating to facilitate the recharging of electric vehicles with a network of fast recharging hubs (15 to 30 minutes maximum) and a user experience simplified to the maximum.
Based in Paris, Lyon, Brussels, Milan, Zurich, Vienna, Madrid and Munich , Electra's teams aim to deploy a network of 14,500 charging points by 2030; proud to participate in the energy transition in France and Europe.
For cities without noise and pollution!
In 3 years we have: Provided more than 800 fast charging points Secured enough stations to make Electra a market leader Opened several offices in France and Europe Assembled a team of over 160 talented people... and that's just the beginning Joined the French Tech Next 40 Your Mission:
As a Head of Growth at Electra, you will play a pivotal role in the development of our EV charging network.
You will be responsible for developing and executing comprehensive growth strategies to increase brand awareness, drive user adoption, and boost revenues.
To achieve this, you will:
Develop and implement a results-driven growth strategy that aligns with our company's goals and objectives.
Be in charge of Electra's pricing strategy , including smart electricity sourcing, e-mobility service providers (EMSP) management, F2F competition pricing strategy.
Leverage communication (PR agency, Social media, Facebook community) and marketing channels (partnerships, online / offline marketing) to build the #1 EV charging brand in Italy.
Build and nurture strategic partnerships with large EV fleets (Taxi, Car rental, Last mile delivery) and other relevant partners to increase our revenue.
Monitor and analyze marketing performance metrics , track ROI, and adjust strategies as needed for continuous improvement.
Work hand in hand with central marketing teams running CRM, paid campaigns and promotions to adapt the strategy to your local context and maximize their impact.
You will be part of the Italian top management and you will directly report to the general manager.
Also, you will work closely with our central Growth Department in order to align the local strategy to the company one.
Desired Profile: 6+ years of experience in Marketing or Commercial roles: you've to be comfortable with marketing related topics and you've a good commercial attitude.
You're dynamic, you love building projects from scratch, ideally you've started from scratch a start-up or a department.
You've good commercial skills, and you feel comfortable in pitching and making deals with main automotive players (fleets, car sharing, taxi, etc).
You love numbers, you are analytical and business-focused; you know how to use data to inform your decisions.
You're a structured person, as you've to build a whole department and give structure to a potential future team.
You can articulate complex issues in a simple way to convey impactful messages.
You excel in stakeholder management and project management.
You demonstrate autonomy and initiative in exploring new initiatives.
Nice to have: a first experience in a company in the energy sector or a close to Electra's related field would be a great advantage.
OR you have a strong interest in e-mobility or energy field.
What Electra offers you: An entrepreneurial journey A motivated, driven and passionate team of 170+ professionals A flexible, inclusive and international work environment An attractive package A great professional challenge in a fast-growing scale-up #J-18808-Ljbffr