About Apparound: Apparound is a leading B2B SaaS company that provides innovative solutions designed to streamline and optimize sales processes. Our platform empowers sales teams with the tools they need to succeed, from quote generation to contract management. We are seeking a dynamic and hands-on Head of Digital Marketing & Communications to expand Apparound's brand presence in the market, generate new qualified leads and increase revenue.
Position Overview: We are seeking an experienced Marketing Leader to oversee our digital marketing and communications activities. This role will focus on driving demand generation, digital marketing, content marketing, events, and partner marketing initiatives. The ideal candidate will collaborate closely with the sales team to ensure continuous lead generation and nurturing, and work with the product marketing team to align branding and product vision with business goals.
We are looking for a Head of Digital Marketing & Communication preferably based in Tuscany who can attend the office weekly (at least once or twice a week), to meet the team in presence and remotely.
General tasks & Responsibilities Oversee all marketing activities:
Lead demand generation, digital marketing, content marketing, events and partner marketing effortsLead implementation of end-to-end campaigns that execute on go-to-market plansLead inbound and outbound digital demand generation and conversion efforts (SEO, PPC, Email, Social etc.)In close cooperation with Sales, plan and coordinate marketing strategies (events, webinars, PR etc.)Own relationship with demand generation agencies and contractorsMonitor and measure on a weekly basis pipeline health status, focussing on raw leads, MQLs, SALs, SQLs, conversion rates and conversion cost at each stage of the funnelCollaborate with the Sales Team, the Product Team to create strategies and campaigns to expand product usage within existing customer accountsCompany Branding, Product Branding and Customer Marketing:
Lead on brand and identity related effortsOwn look and feel and content of key areas of the website, especially home page, solution pages, conversion-oriented landing pagesIn close cooperation with the Sales Team, continuously improving pipeline metrics, recruiting and enabling customer advocates to act as references and champions for Apparound and for the company's strategic selling stories Work with analysts and media to position Apparound as a leader in relevant market categoriesOwn relationships with design and content agencies and contractorsCollaborate with the Product Team to implement product content and define branding guidelinesCooperate on the product vision strategy and contribute to prioritizing product features based on market dataTeam Leadership:
Build and manage a high-performing marketing teamProvide leadership, mentorship, and professional development opportunities to team membersMarketing Strategy Development & Execution:
Contribute to the marketing strategy development Execute an integrated marketing strategy aligned with the company's overall business objectives and growth targetsBudget Management:
Manage the marketing budget efficientlyEnsure effective resource allocation across various marketing initiativesIndustry Trends and Best Practices:
Stay up-to-date with industry trends, emerging technologies, and best practices in B2B SaaS marketingExecutive Representation
Represent the marketing function at the executive levelContribute to the overall strategic direction of the companyRequirements Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plusProven experience in a senior marketing role within the B2B SaaS industry or technology company.Strong understanding of demand generation, digital marketing, content marketing, and event planningExcellent analytical skills and experience with marketing metrics and reporting tools ( Hubspot)Experience in managing marketing budgets and optimizing marketing spendStrong analytical and data-driven decision-making abilitiesUp-to-date knowledge of industry trends and best practicesKnowledge and experience of the current sales software marketplace, such as CRMs, ERP and CPQ systemsSuperior oral and written Italian and English communication skills (additional European languages would be ideal)Ability to travel as neededPlease note:
This is not a 100% full remote working. Please do not apply if you don't currently have the legal right to work in Italy, or if that right is just about to expire.
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