Dettagli della offerta

For a global Company operating in the Consumer industry with HQ in Italy and leader in its market, we are looking for a
Define the brand strategy and brand architecture, including consumer target definitions, brand performance curves and brand roadmaps;
Develop and execute brand marketing plans to drive growth and profitability;
Embed brand strategies throughout the organization;
Guide and approve branded product stories and claims;
Guide development and approve visual brand language;
Own the creative andconsumer touch point strategy of the brand and ensure consistent execution throughout the region;
Deliver effective brand communication tools, content and creativity through all consumer-facing touch points, including launch packages, advertising, in-store and digital experience, PR, international events, etc.
;
Lead the team and enable the right level of cooperation among functions, ensuring team spirit and a good team-working environment;
Provide leadership, coaching and appropriate training to the direct reports.
Master's Degree;
Strong experience in similar positions, dealing with branding and communication;
He/she preferably comes from complex Consumer, FMCG or Fashion & Luxury multinationals;
Good international experience;
Italian knowledge is NOT a mandatory requirement, as we are open to international applicants too.


Salario Nominale: Da concordare

Risorsa: Whatjobs_Ppc

Funzione Lavorativa:

Requisiti

Promoter Supermercati/Centro Storico

Robin marketing ,seleziona per la sede di Reggio Emilia una figura professionale per attività di promozione e accoglienza Clienti. L'attività sarà concentrat...


Emilia Romagna

Pubblicato 8 days ago

Stage Ecommerce

CVG Gold, azienda del Fashion Retail presente in Lombardia con 10 punti vendita, per potenziamento del Team eCommerce seleziona una figura per stage. La riso...


Emilia Romagna

Pubblicato 8 days ago

Addetto/A Sviluppo Franchising Italia

Presentazione dell'azienda Camicissima è il noto brand della storica camiceria Fenicia, azienda specializzata nella produzione di camicie e cravatte dal 1931...


Emilia Romagna

Pubblicato 8 days ago

Promoter Milano Via Modena

La nostra agenzia Incentive Promomedia ricerca Promoter per un nostro importante cliente. Si richiede bella presenza. Date disponibili: 18/19febbraio Compens...


Emilia Romagna

Pubblicato 8 days ago

Built at: 2025-01-07T15:49:36.426Z