ROLE SUMMARY: The Head of Admissions at the International School of Monza is responsible for driving the school's growth by leading the admissions strategy in order to meet enrolment targets. The role involves proactively managing student recruitment, building the school's reputation, and fostering relationships with prospective students and families as well as local businesses and agencies. As part of the leadership team, you will work closely with academic and administrative departments to align enrolment strategies with the school's mission and values. Given the nature of this role it is expected that there will be some evening and weekend work undertaken as required.
KEY RESPONSIBILITIES: Admissions Management: Manage the entire admissions process: from inquiry to enrollment, ensuring a seamless and welcoming experience for prospective students and their families. Develop and implement recruitment strategies to attract students locally and internationally. Evaluate and enhance the admissions pipeline, tracking data on prospective students, application trends, and conversion rates. Collaborate with the academic and support teams to ensure smooth onboarding of new students. Represent the school at admissions events and open mornings to engage potential students and parents. Marketing Strategy & Branding: Collaborate with the Senior Leadership and Central Admissions team to develop a strategic plan to hit our ambitious targets for enrolment growth. Collaborate with the central team to develop and execute a comprehensive marketing plan to promote the school's brand and reputation both domestically and globally. Utilise digital marketing, social media, and traditional media channels to build awareness of the school and its programs. Support the creation of engaging content for marketing materials, website, social media platforms, and promotional campaigns. Develop partnerships with local and international media outlets to increase visibility and brand presence. Actively develop and cultivate partnerships with local businesses, relocation agencies to increase awareness of the school and develop new pipelines. Track and analyse marketing metrics to refine strategies and measure the success of campaigns. Leadership and Collaboration: Work closely with the academic leadership team to align marketing messages with the school's educational offerings and strategic goals. Work collaboratively with the administration team to support the smooth running of the school. Collaborate with the finance department to forecast student enrollment and ensure alignment with budget goals. Maintain strong relationships with consultants and external organisations to support student recruitment efforts. This is not intended to be an exhaustive list of responsibilities and duties, and it is expected that the post-holder will participate in activities according to the needs of the School and for better fulfilment of the role.
THE IDEAL CANDIDATE WILL HAVE: Degree in Marketing, Communications, Business Administration, or a related field Proven experience in admissions and marketing within an international school or educational institution Fluency in spoken and written English Proficient in using data and analytics to inform marketing and admissions strategies Outstanding communication and relationship-building skills with prospective families, students, external agencies and staff Ability to work effectively in a multicultural environment, understanding the needs of international families SAFEGUARDING STATEMENT: Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.
School Application Form: Please note that all applicants must complete the IS Monza application form which can be downloaded from TES (https://www.tes.com/jobs/vacancy/head-of-admissions-italy-2118054) and uploaded along with a current C.V. and a covering letter detailing why you have the skills and attributes required for this position. All documents must be written in English.
Visit our careers site for more information: https://jobs.inspirededu.com
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