Growth Marketing & Automation Specialist Your Mission We're looking for a Marketing Automation & Paid Ads Specialist to join our dynamic team and drive our digital growth. If you're passionate about leveraging automation tools and running impactful paid ad campaigns, we'd love to hear from you Responsibilities Develop and optimize marketing funnels: Create, manage, and automate customer journeys using ActiveCampaign or similar tools. Launch and manage paid campaigns: Design, execute, and analyze campaigns on platforms like Meta Ads, Google Ads, and other digital channels. Collaborate with the marketing team: Work closely with the team to align campaign strategies with company objectives and optimize conversions. Monitor performance: Track and report on KPIs such as CTR, CAC, LTV, ROI, and funnel conversion rates. A/B testing and optimization: Continuously test creatives, landing pages, and email sequences to enhance performance. Integrate systems: Ensure seamless integration between marketing automation tools, CRM (ActiveCampaign, HubSpot, etc.), and analytics platforms. What We're Looking For Must-Have: Proven experience with ActiveCampaign , HubSpot, or similar marketing automation platforms. Hands-on experience managing Meta Ads, Google Ads , and PPC campaigns. Strong understanding of customer journey mapping , funnel creation, and conversion optimization. Analytical mindset with experience using tools like Google Analytics , Looker, or similar. Excellent communication skills and ability to work independently within a fast-paced startup environment. Nice-to-Have: Experience with email marketing and landing page builders (e.g., Unbounce, Instapage). Knowledge of SEO and organic growth strategies. Familiarity with PropTech or SaaS industries. Join one of Italy's fastest-growing PropTech startups, where you can gain hands-on experience and grow alongside industry experts. Here's what we offer: Mentorship & Learning: Work closely with experienced professionals and gain insights into the inner workings of a high-growth startup. Exposure to Key Players: Engage with prestigious partners, investors, and clients, contributing to impactful projects. Unique Experience: Be a part of an exciting scale-up phase, working in a startup that's reshaping the PropTech industry in Italy. Our Values We innovate to simplify life and focus on what matters most. We keep it simple: bold ambitions, straightforward solutions. We care about people. We strive to make renting fair , fast, and accessible. We raise the bar: breaking down barriers, working smart, and lifting each other up. We challenge the status quo and care about doing business with integrity. How to Apply We take recruitment seriously, so please review everything carefully to ensure this role is the right fit for you. Visit our website and explore international media to better understand FreedHome's mission. You can apply in Italian if you prefer. To apply, fill out this form: https://bit.ly/apply_freedhome We look forward to getting to know you Seniority level Entry level Employment type Full-time Job function Marketing and Sales J-18808-Ljbffr