Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.
THIS ROLE CAN BE BASED IN MILAN, MADRID, LONDON, PARIS, DUSSELDORF, WARSAW
As a part of our Marketing team, you will have the opportunity to make a tangible impact on the products and solutions we bring to market by sharing their value with healthcare professionals and patients themselves. If you have a strategic thinking, along with a collaborative approach and a relentlessly customer-focused mindset, we want to hear from you.
About the role
To drive the achievement of business growth based on solid market knowledge and understanding, through portfolio storytelling, competitive responses and the provision of a long-term strategic marketing plan in coordination with country Management and US franchise counterparts. This position is responsible for the elaboration and execution of the franchise plan in accordance with divisional budget covering F2F and digital channels as well as the development of services and solutions to differentiate portfolio offering in the market place. Essential to the role success is strong collaboration with the Product Management, Customer Education and Marketing Operations teams as well as external to the HQ marketing organization stakeholders like HEMA, Marketing Excellence and the other relevant CoEs.
Your Responsibilities will include:
Build Division budget in cooperation with sales division's direction.
Integrate Product launches into portfolio storytelling, educating sales force on sales strategies in cooperation with Sales Training.
Upgrade product and procedure experience to expert level in the country.
Convey market needs and sales requirements to International Marketing team.
Ensure that the country builds a formalized Marketing Plan based on the annual marketing plan.
Drive Marketing Strategy Formulation to define winning portfolio strategies that drive significant growth in the region: Identify key uncertainties and questions to be resolved about the market and customers; Identify the right marketing tools (e.g., segmentation) to address the key questions for the market and coach the team on how to use them; Advance the quality of all analysis and choice making of product team to address the uncertainties/questions to be resolved; Ensure consistency and alignment across franchise strategies in the market.
Drive Marketing Strategy Implementation & Communication: Guide Product Managers to develop customized messages and selling tools for the market that enable the Sales Force to drive desired customer behavior change; Orchestrate digital promotional campaigns to empower and support the sales org delivering more effectively messages and selling pitches; Champion the local implementation plan with Product Manager and the country Sales Force; Based on budget allocations and product input from (Local) Product Managers/Specialists, make resource allocation trade-off decisions across products for local implementation; Ensure the right set of specific metrics are in place for tracking success of local marketing efforts - determine corrective action when local product performance is not on track.
Planning and Management: Design and manage an efficient and effective work process for Product Manager. Reliably deliver relevant and value-added outputs within agreed upon timelines.
Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors. Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
What are we looking for in you?
Knowledge and Experience:
Completed BA/BS undergraduate degree, with a marketing degree as a preference.
MBA diploma will be valued.
Experience in ENDO will be valued but not essential; Over The Counter or Direct to Consumer marketing background are as important.
Experience in creating and leading omnichannel campaigns is a plus.
Experience of managing and leading a team (performance management, training, coaching).
Demonstrates high level professional presentation and facilitation skills.
Demonstrates ability to work with and manage cross-cultural and virtual teams.
Prior sales experience will be valued.
Fluent in English. Other languages skills advantageous.
Competencies and Behaviours:
Leadership, charisma and capacity to inspire others (Lead by example).
Ability to influence internal and external stakeholders.
Ability to interact effectively with all levels within the organization and with outside vendors/consultants.
Strong oral and written communication skills.
Excels working in fast-paced, competitive environment.
Results-oriented.
Ability to take risks.
Team Player.
Willing and able to travel extensively as required by workload (30%).
Requisition ID: 589841
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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