As a Global Product Marketing Launch Specialist, you work as part of the Global Product Marketing team, responsible for driving the global marketing communication strategy and implementation for specific launches, according to our defined product marketing launch process. As part of the product launch team, you will ensure the development of impactful value-based product marketing content and communication channel mix. You work closely with the commercial team, product management and our insights department to understand the launch KPI's, product benefits and customer insights.
The Global Product Marketing Launch Specialist will have excellent stakeholder management skills and will work closely with global and local product managers, insights team, regional field marketing, digital marketing and creative team
Main responsibilities include: Develop effective global marketing communication strategies and plans for new product launches in direct and distribution channels–considering and including the specific regional needs/strategiesPartner with regional marketing teams to develop launch plans, KPI's and manage global and regional launchesCollaborate with in-house and external creative partners to create product contentTranslate technical details into benefits and build on product messaging that sets new products apart from others in the market to give them a unique selling pointCraft compelling messages across marketing channels (landing pages, ad campaigns) in collaboration with the insights team, regional marketing teams, external communications partners and internal copywriting resourcesSupport the communication of the vision and value of new products to the sales team and develop sales tools that facilitate the selling processTrack and evaluate launch sucess while partnering with regional marketing and product management teams. Are you the right match? To succeed in this position, you are both a creative and quantitative thinker. You bring applicable experience launching B2B products globally through various channels and with progressive product marketing techniques. You can plan and execute by working with a broad group of stakeholders across time zones.
With your self-driven, self-starting and determined attitude you take initiative with enthusiasm.
Job Knowledge/Skills: Proven experience as a Product Marketing Manager or similar roleDemonstrated ability in developing product marketing strategies to grow market share and increase end user demandStrong Collaboration and experience managing stakeholders in various departments and at various levels, with empathyExcellent oral and written communication and phone skills (fluent English written and spoken required)Strong analytical thinking skills to draw qualitative and quantitative outcomesDemonstrated ability to effectively create and manage strategic plans / tactical actionsPassion and EnergyHigh degree of customer and external market focusAbility to prioritize and multi-taskInternational experience (preferred) Let's create a cleaner future together La pulizia è emersa come un fattore chiave per la salute e la sicurezza, grazie alla tecnologia e all'innovazione. In Nilfisk siamo una forza promotrice di questo sviluppo. Far parte di Nilfisk significa pensare fuori dagli schemi, dare vita alle tue idee ispiratrici, condividere i risultati e imparare dai tuoi fallimenti. Crediamo che la diversità sia il nostro più grande punto di forza, poiché otteniamo i migliori risultati da un'ampia varietà di punti di vista e approcci. In Nilfisk hai la libertà di essere te stesso e di esprimere le tue opinioni. Nilfisk è fermamente orientata alla crescita e alla sostenibilità in tutto ciò che fa. Sarai sostenuto nel tuo ruolo mentre collabori con colleghi appassionati alla ricerca di un futuro più pulito. Sei pronto a cambiare?
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