As a Global Product Marketing Launch Specialist, you work as part of the Global Product Marketing team, responsible for driving the global marketing communication strategy and implementation for specific launches, according to our defined product marketing launch process. As part of the product launch team, you will ensure the development of impactful value-based product marketing content and communication channel mix. You work closely with the commercial team, product management and our insights department to understand the launch KPI's, product benefits and customer insights.
The Global Product Marketing Launch Specialist will have excellent stakeholder management skills and will work closely with global and local product managers, insights team, regional field marketing, digital marketing and creative team.
Main responsibilities include: Develop effective global marketing communication strategies and plans for new product launches in direct and distribution channels–considering and including the specific regional needs/strategies. Partner with regional marketing teams to develop launch plans, KPI's and manage global and regional launches. Collaborate with in-house and external creative partners to create product content. Translate technical details into benefits and build on product messaging that sets new products apart from others in the market to give them a unique selling point. Craft compelling messages across marketing channels (landing pages, ad campaigns) in collaboration with the insights team, regional marketing teams, external communications partners and internal copywriting resources. Support the communication of the vision and value of new products to the sales team and develop sales tools that facilitate the selling process. Track and evaluate launch success while partnering with regional marketing and product management teams. Are you the right match? To succeed in this position, you are both a creative and quantitative thinker. You bring applicable experience launching B2B products globally through various channels and with progressive product marketing techniques. You can plan and execute by working with a broad group of stakeholders across time zones.
With your self-driven, self-starting and determined attitude you take initiative with enthusiasm.
Job Knowledge/Skills: Proven experience as a Product Marketing Manager or similar role. Demonstrated ability in developing product marketing strategies to grow market share and increase end user demand. Strong collaboration and experience managing stakeholders in various departments and at various levels, with empathy. Excellent oral and written communication and phone skills (fluent English written and spoken required). Strong analytical thinking skills to draw qualitative and quantitative outcomes. Demonstrated ability to effectively create and manage strategic plans/tactical actions. Passion and energy. High degree of customer and external market focus. Ability to prioritize and multi-task. International experience (preferred). Creiamo insieme un futuro più pulito La pulizia sta cambiando. Oggi, la pulizia è un contributo fondamentale per la salute e la sicurezza, e sta emergendo un nuovo concetto di pulizia, guidato dalla tecnologia e dall'innovazione. In Nilfisk siamo una forza trainante in questo sviluppo, e lavoriamo come una squadra con un'unica agenda, supportandoci a vicenda in un'organizzazione entusiasmante e dinamica. Far parte di Nilfisk significa avere la libertà di esprimere le proprie idee e fare ciò che sai fare meglio. Avrai successo adottando un approccio pratico e la motivazione per trasformare le tue grandi idee in realtà. In Nilfisk puoi guidare, innovare e collaborare per un futuro più pulito. Sei pronto a fare la differenza?
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