Date: Sep 18, 2024
Location: Sesto San Giovanni, Milan, IT
Function: CCM
Seniority Level: Mid-Senior level
Employment type: Permanent
Workplace Type: Hybrid
Company: Davide Campari Milano N.V.
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
The Global On Premise Merchandising Manager is part of the Global Channel & Customer Marketing team, whose mission is building iconic brands at the Point Of Sale (POS), winning at the moment of choice by leveraging all touchpoints on the path to purchase.
As over 50% of consumer's decisions happen at the POS, it is fundamental for each brand to be present in a meaningful way. POS materials (POSM) are a key lever to influence consumer decisions in store and support staff job.
At Campari Group we have centralized the design and sourcing of POSM for Global brands to gain synergies among markets and provide a standard level of execution, minimizing complexity at market level.
The Global On Premise Merchandising Manager is responsible for driving the Global Catalogue end-to-end process: from ideation to sourcing and distribution.
If you are passionate about Brand building,
If when you enter a Bar the first thing you look at is the atmosphere,
If when holding a glass you see a piece of design,
If a t-shirt is not just a t-shirt but a way to express yourself,
THEN probably this is your job.
Key Responsibilities and Activities Design of POSM Global Catalogue, working closely with:
On Premise team to identify the key touchpoints by outlet type alongside the consumer journey Global Strategic Marketing to define the POSM range requirements, aligned with each Brand Positioning, BVI and Drink strategy Creative agencies and suppliers to bring to life each single item in line with budget requirements. Guarantee the fulfillment of the whole process of the POSM Global Catalogue: item definition, item design, technical specification, demand planning, items production distribution to trades/customers Develop a strong partnership with the External Partners in charge of design and production of the POSM guaranteeing the respects of required standards Collaborate with Global Insight Managers to evaluate the effectiveness of new materials, collect insights and monitor trends to ensure constant innovation and improvement Support the collaboration between the global function and the local markets, ensuring the CCM local community is always engaged and participates in the development of the POSM, organizing workshops and recurrent catch ups. Facilitate local best practice sharing among Channel and Customer Marketing local teams and leverage local expertise. Achieve a higher level of efficiency and effectiveness in the broader PoS material value chain, from demand planning to distribution to trade/customers, leveraging potential synergies among Markets. Drive change and ensure a successful execution, including adoption of new processes and tools Management and coordination of a dedicated resource Key Relationships
Internal: Global Channel and Customer Marketing (CCM), Global Strategic Marketing, Local CCM teams, Global Insight Manager, Global Procurement, Group FP&A, Group Legal Team, Group IT
External: POSM Agencies and Suppliers, Creative Agencies and Consultants
Experience & Education At least 5-6 years' experience in Marketing or Trade Marketing at global or local level, working in cross-functional teams Experience in on-premise and experiential marketing management Knowledge of the bartender community, understanding of their lifestyle & motivations Project management skills, ideally developed in global/international projects Proven experience in working cross-functionally on challenging projects and track record of delivering excellent results to deadlines, in a matrix organization Degree in Business Administration, Marketing, Communication or equivalent Fluency in English is a must, bilingual capabilities a plus. Required Skills & Traits Knowledge/Understanding of PoSM development and management processes Pragmatic, hands-on approach, assertive Ability to communicate efficiently with both internal & external stakeholders Ability to work under pressure across functions and cultures Interpersonal and communication skills Reliable team player Dynamic and performance-driven International mindset Effective management of third-party agencies in briefing, planning and execution Responsible management of budgets, expenditure tracking, familiar with SAP platform Active seeker of information to stay on top of on-premise trends and industry influencers Maintains relationships with peers in multiple markets Marketing understanding to ensure consistency with brand DNAs and BVIs Project management skills Process-driven with attention to details Expert user of MS Office tools (Excel and PowerPoint) Ability to manage public speaking Additional Requirements
Availability to travel internationally up to 20% of time
Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
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