Based: HQ, FlorenceReports to: Global Marketing Lead in Respiratory, Allergy and Derma area- PharmaCONTEXWe are in search of a Global Omnichannel Engagement Manager to join the Global Marketing team, who will be responsible for managing omnichannel strategic initiatives mostly within Menarini's respiratory, allergy, and derma business.
The ideal candidate, closely working together with Brand Managers, will drive and execute various cross-functional portfolio-related projects aimed at optimizing global omnichannel strategic approach, conceptualizing and implementing change initiatives, and improving customer engagement and experience.
The Global Omnichannel Engagement Manager will enhance the development of both promotional and educational activities through different channels and touchpoints for different relevant stakeholders to consolidate brand loyalty, image return, and maximize target impact.MAIN ACTIVITIES AND RESPONSIBILITIESStrategic Development: Brand Planning developed and tailored with the Brand Managers using a comprehensive omnichannel strategy.Content and Campaign Management: Together with Brand Managers create, monitor, and implement global omnichannel content initiatives based on scientific or brand updates through marketing campaigns, web platforms, and congresses.
Facilitate the development of global content and campaigns to tailor activities based on market demands, preferences, and different channels.Customer Experience and Engagement: In collaboration with Sales and Customer Engagement Team, embrace the omnichannel operating model to optimize engagement across all customer interactions, adhering to the principles of the right customer, channel, cadence, content, and communication objectives.Cross-Functional Collaboration: Forge collaborative partnerships with diverse global teams spanning Medical, Sales Customer Engagement, IT, Compliance, Scientific Service, Legal, Market Research, and Privacy to optimize campaign workflows, performance monitoring, competitive landscape analysis, and digital transformation.
Promote synergy and dialogue with regional and local teams.Continuous Innovation: Foster a culture of continuous improvement and innovation within the team, by staying updated on industry trends and integrating new technologies that enhance omnichannel capabilities in synergy with ICT Innovation Team.JOB REQUIREMENTSDegree in science/pharma-related field or marketing; additional relevant digital management certifications are welcome.Fluency in English.A minimum of 2-3 years of experience in the digital field, ideally much of it within the pharmaceutical industry, with a pronounced focus on omnichannel, marketing, or customer engagement activities.Analytical skills and data-driven approach supporting digital KPIs assessment and efficient resource allocation.Profound comprehension of the pharmaceutical industry, including industry dynamics, operations, sales strategies, marketing initiatives, and compliance requirements.Strong written and oral communication skills.High interpersonal and relational skills, with a proven ability to collaborate effectively across cross-functional teams and build trust with senior stakeholders.Excellent ability to use Google applications and other digital platforms/tools (i.e., CRM).
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