Global Brand & Campaign Strategy Manager

For our client, an Italian strongly innovative Tech data-driven company, we are looking for a: GLOBAL BRAND & CAMPAIGN STRATEGY MANAGER Main responsibilities He/she will have the key role of defining the brand positioning and strategy and boosting the company brand image, by increasing the brand awareness at global level and realizing the transition to an omnichannel player .
Responsibilities Defining and updating the development and messaging of the brand narrative; Carrying out market researches and quantitative analyses; Developing strategies and marketing campaigns across all the channels, own, paid and earned; Defining and executing social strategy on B2C social media at global level; Developing and executing strategy, negotiation, activations and monitoring for sponsorships at global level; Developing analyses and what-if scenarios to estimate business impact and costs of branding campaigns; Monitoring branding KPIs, results of branding activities and defining and coordinating optimization actions; Supporting the launch of new products, in line with brand image.
Candidate profile Degree in Economics, Marketing or Engineering; About 10 years of experience in brand management/communication, social strategy and sponsorships role in global companies with a strongly recognized B2C brand; Quantitative, analytical and data-driven approach; Team-work attitude and flexibility to interact with colleagues from different backgrounds and experiences; Ease of change within continuously evolving tasks and deadlines; #J-18808-Ljbffr