Product Marketing SpecialistFor our Fendt Marketing Team at our Harvesting Center Breganze we are looking for a Product Marketing Specialist.
At Fendt, you will work for the premium supplier and innovation driver in the agricultural machinery industry.
In our Sales and Marketing teams, you will help to consolidate our premium positioning in existing markets, in addition to developing new sales territories and bringing the unique Fendt brand experience to life worldwide.
We pride ourselves on establishing close partnerships with our distribution partners and farmers, aspiring to exceed their expectations and position Fendt as the brand of choice.What You Will DoStrategic, tactical as well as operational product lifecycle management of the assigned product groupMonitoring market developments and conducting competitive analysis as well as ensuring and developing the customer value propositionIntensive involvement in the creation of the product roadmap / product strategyContribution of internationallycoordinated market requirements for the product & their launches, such as:
Technical specifications, quality standards, price positioning & strategic margin planningPlanning and ensuring the market launch as well as the handover of elementary sales arguments (e.g.
customer value proposition, argumentation & change matrix)Ensure cross-functional exchange in terms of competitiveness, quality, market share and profitabilityRequirementsCompleted studies in an agricultural or technical disciplinePractical experience, e.g.
in form of career entry, internships or professional experience in the relevant ag segmentComprehensive product & market knowledge in the agricultural environmentBusiness fluent language skills in EnglishA Plus If You HaveSAP basic knowledge desirableOther foreign languages skillsWho You AreHigh level of initiative and strong communication and teamwork skillsAbility to work cross functional & with international team colleaguesResult
- orientateWillingness to travel to national & international meetings, events & workshops, share up to 20% of working timed, conceptual way of working