Description Summary: About the jobCoca-Cola is the proud worldwide partner of the Milano Cortina 2026 Winter Olympics and Paralympics Games.
Our role will be to refresh all the athletes, volunteers, and spectators with our loved brands, done in a sustainable way, to build a better-shared future.
Milano Cortina 2026 will be undoubtedly an historical event in Italy with a strong ecological and societal impact.Our main challenge will be to deliver our beverages to more than 5 000 athletes and officials, 25 000 workforce & volunteers and +5M visitors; while making those Games a strong driver of the overall Coca-Cola business' acceleration from all angles (Marketing, Commercial, Revenue Growth Management, Human Resources, External and Internal communication, etc.
).We are looking for someone who is ready to join us in turning our passion into action, someone who welcomes the challenges of working on one of the biggest events in the World, has strong agility and resilience skills, someone at ease in dealing with ambiguity and multi-tasking, who works hard and is passionate by sport and the Olympics and Paralympics.If you are ready for this challenge and want to help us refresh the world while making a difference, then apply!Job Summary Working on the Olympics and Paralympics Games is a once-in-a-career-time opportunity.
The Experiential Manager Milano Cortina 2026 will join the Olympics Marketing Asset Team and will report directly to the Asset Marketing Director.The Experiential Manager will collaborate with the Senior Experiential Managers in delivering unforgettable experience for consumers, customer and stakeholders, having the responsibility to the develop the strategy and the activation plan of specific assets and experiential pillars, such the Athlete Villages and Paralympic Olympic Games.This exciting role will have the ability to work cross-functionally as you connect with others within the Coca-Cola system and to build relationships with many external partners as we seek synergies and new collaboration opportunities with the OCOG and the other partners.
This is a fast-paced position that requires you to be curious, flexible, proactive in exploring new idea and opportunities to evolve our partnerships.Located in Milan – Italy.
Fixed term contract until April 2026.
Main responsibilitiesSupport in building and activating the Road-To plan, focusing on the events and locations that will enable our big activation moments, such Games TimeSupport the team in the execution OTR and games' times experiential marketing plan, focusing in particular on delivering the plan and the experiences for the Milano Cortina Paralympic Games.Lead the development of specific experiential stream, such defining how to activate the multiple Athlete Villages of Milano CortinaBuild and manage the Italian Influencers & Athletes team for external engagement in collaboration with the European Asset TeamCollaborate with the European and Marketing Teams to identify opportunities to connect with passion points such Music, Gaming and Sport.Lead the Placardbearers' plan, an exciting exclusive asset of Coca-ColaLead the development of the Uniform plan from design to delivery ensuring to connect and drive the conversations with all streamsEnsure sustainability is embedded in all experiential programsManage and develop effective relationships with OCOG, Agencies and PartnersWork closely with marketing and other streams to ensure alignment / integration between the different programs*Key Skills And Experience Required3+ years of experience in Event ManagementPrevious marketing & activation experience in the sport industry or management of events desiredKnowledge and/or willingness to learn on music, gaming and new digital platform industriesExcellent organization and planning skills Rigorous and high attention to detailAbility to perform under high pressure Strong interpersonal and networking skills, commitment to teamwork and ability to deal with multiple stakeholdersExcellent written and verbal communication skillsPro-active worker with strong energy and ready to come with solutions together when flagging problems, with a flexible attitude to deal with changing priorities and multiple decision makersWillingness to learn, curious, import best practices and challenge the status quoStrong interpersonal and networking skills, commitment to teamwork and ability to deal with cross-functional teams and projectsStrong sense of team belonging, willing to help all team member, seeing his/her position as a key enabler of each person wellbeingExperience in coordinating projects and events, in the sport field would be a strong plusPassionate with Sport and Olympic & Paralympic movement and valuesFluent in English – Italian is desirable In love with the Olympic & Paralympic Games Skills:Brand Growth, Cross-Functional Teamwork, Design, Event Management, Marketing Strategies, Merchandising, Project Development, Strategic Partnership Development
