Who We Are:
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no "I" in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:
The Event and Communication Specialist participates in the brand's development and is responsible for supporting the overall Italian marketing strategy. As a critical member of the marketing team, (s)he develops and executes the Brooks events partnerships and the connected activation plans.
(S)he is responsible for the development and execution of the EMEA media plan to the Italian market by adopting local content and managing Italian social media channels. (S)he manages the relationship with bloggers, influencers, athletes, and ambassadors with the objective to develop brand awareness.
Your Responsibilities: Events & Partnerships: Development and execution of the Brooks events in the Italian region. Planning and execution of Brooks events in Italy ensuring on-time and in-budget execution by taking into account all other marketing and communication areas (PR, digital, advertising, sponsorships, and partnerships). Monitoring success of executed events against objectives, budgets, and KPIs. Communication: Social Media & PR/Influencers Prepare local seasonal communication plan in accordance with EMEA communication strategy and under the guidance of the Italy Marketing Manager. Self-reliant development, adaptation, and implementation of digital marketing, PR, and social media activities in accordance with the Global and EMEA marketing strategy. Development of the social media strategy and active management of the relevant channels: responsibility for communication agencies, topics, production and adaptation of content, development of posts, support for and interaction with the community, etc. Forward-looking planning and development of the digital and PR agenda to ensure a continuous presence and awareness of the Brooks brand; development of digital marketing as a driving force for campaign execution. Liaising and giving direction to the EMEA Graphic department to create the digital assets and branding required for the specific Italian communication. Lead and manage the Influencer program and find new talents. Work together with the EMEA E-Commerce Team for the effective integration of digital campaigns and SEO programs. Managing PR Agency in order to reach PR KPIs in accordance with Italian/EMEA Guidelines. Working with and further developing the Brooks blogger community and other influencers. Development and implementation of KPIs for social media and digital marketing in cooperation with the Italian IEMEA Leadership Team; regular updates, presentations, and reports. Collaborate with the Marketing Manager to forecast and track budget related to event partnerships and activations and sports marketing events. Collect ideas and contribute to key initiatives that help bring event concepts to life. Other responsibilities as required. Qualifications: Bachelor's degree in business, Marketing, Communications or related field or equivalent combination of education and experience. 2+ years of experience in marketing, preferably in communications and events. Excellent verbal and written communication skills in Italian, strong English communication skills. Any other language is a plus. Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company. Excellent computer proficiency in Word, Excel, Outlook, Ppt, Photoshop, social channels (IG, FB, YouTube, TikTok). Experience with marketing & communications mix and executing PR strategies; digital campaigns; and events. Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another. Understanding of budget management. Ability to interact effectively and professionally with all levels of the organization within Italy and EMEA. Flexibility to work on own initiative or within a team and cross-functional framework. PR and proactive approach and mindset. Strong ability to positively deal with adverse situations. Creativity and innovation regarding new marketing initiatives for events and influencers programs. Ability to work under pressure and manage multiple projects at a time. Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments' operations and/or morale; "connecting the dots."
Strong passion for the running enthusiast and practicing an active lifestyle.
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