Educational Content & Marketing Manager - ItalyJob Reference: twinkl/TP/650/335
Number of Positions: 1
Contract Type: Full Time
Pay Rate: 16 - 20 EUR per hour
Working Hours: 37.5
Location: Naples
Job Category: Global
Job IntroductionLocation: Italy - 100% Remote / Home Working (Must permanently live in Italy & have the right to work without restrictions to apply for this role)
Contract: 12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor.
Responsible for own taxes.
Hours of work: 37.5 hours per week
Hiring Manager: Charlotte Matthams
Recruiter: Frazer Morton
About Twinkl: Twinkl is here to "help those who teach."
We create educational resources that can be used at each step of a child's learning journey.
Our award-winning resource collection provides unlimited supplementary digital and printable teaching resources.
We support educators and children around the world, committed to transforming lives through education.
The Role: We are looking for a dynamic Educational Content & Marketing Manager with a strong educational background to position Twinkl as the leading expert in education resource provision in Italy.
You'll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams.
Key Responsibilities: Educational Leadership and Market Understanding: Demonstrate a deep understanding of the education landscape and the evolving needs of educators and learners.Forge strong relationships with decision-makers and educators across the country.Conduct comprehensive market research and gather insights into the local education sector.Lead the development of resources designed for educators' specific careers.Motivate and encourage innovation within the team.Identify new opportunities and drive Twinkl's growth forward.Marketing and Brand Awareness: Develop and implement marketing strategies to increase brand awareness.Plan and execute marketing campaigns across various channels.Build relationships with local organisations to broaden our brand's reach.Highlight Twinkl's products to align with educators' needs.Analyse marketing data to assess campaign success.Business Growth and Performance: Achieve revenue targets and new customer acquisition goals.Monitor market trends and identify opportunities.Provide regular reporting on market performance.To succeed in this role, you will have: Thorough knowledge of the Italian education market.Experience teaching in a public state school.Entrepreneurial mindset with a proactive approach.Strong decision-making skills.Commercial acumen with a strategic mindset.Excellent leadership and team management skills.Highly organised with a focus on execution and results.Mastery in marketing and social media.Passion for education and a commitment to Twinkl's mission.
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