Job Description Goal of project: Advance Abt's storytelling and positioning for our global health portfolio via compelling content and targeted campaigns and products. Generate foundational messaging, promotional materials, and long-form feature writing within Abt's primary health areas: systems strengthening/service delivery, global health security, and infectious/vector-borne diseases.
Promote our research, technical assistance, and thought leadership, collaborating with Abt's dynamic corporate Marketing & Communications (MarComm) department.
Tasks:Advance marketing strategy to position Abt Global as a source of new ideas and high-quality implementation of global health research and programs.Develop client- and media-savvy content and coverage profiling Abt expertise and thought leadership in health aligned with account-focused marketing plans and new business opportunities. (This may include health-adjacent topics as needed, such as climate and health.)Produce high-quality written materials, including blogs, reports, white papers, and press releases tailored for diverse audiences at global and country levels.Develop, write, and tailor messaging, talking points, presentations, slipsheets, and other products and ensure all materials adhere to Abt and client standards, including accessible, inclusive, and plain language.Stay abreast of and identify relevant channels, topics, and opportunities for Abt to engage; cultivate new positioning for these as needed.Technical Skills:Track record of developing global health content for marketing communications strategies and campaigns.Ability to support multiple projects simultaneously in a fast-paced environment.Strong written and oral communication skills; basic design skills (such as PowerPoint) a plus.Deep understanding of USAID communications needs and preferences; knowledge of UK and/or Australia markets a plus.Office 365, Microsoft Word.Topical Expertise:Journalistic sensibilities.Comfortable with global health topics within USAID context.10-15 years performing in this role/discipline.
#J-18808-Ljbffr