Presentazione dell'azienda
The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Importante Azienda.
Florence, 1993.
The name "Pepe" was immediately identified with an irreverent sensuality, Importante Azienda of contrasts and opposites.
From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection's dual versatility and cutting silhouettes.
A new idea of a woman, our woman, is brought to life:
sensual, irreverent, courageous and self-aware.
Conscious of her own body, she pursues a holistic vision of well-being.
Ironic and urban, she loves to experiment.
She brandishes a strong, independent spirit and is an idealist.
In a short time, Importante Azienda proved itself capable of creating iconic garments of indisputable originality, recognisable and appreciated over the year.
Descrizione del posto (Mansioni)
(url removed)
E-commerce Business Analyst
Mission:
For our HQ in Florence, reporting directly to our Business Intelligence Coordinator, we are looking for a highly motivated, curious and proactive E-commerce Business Analyst.
Being part of our digital team you will support them on budget and OTB forecasts, and deliver accurate reporting and actionable insights across many areas of the e-business, including e-commerce, digital wholesale, digital marketing and CRM.
This role requires a self-starter with a can-do attitude to setting up processes, driving a test and learning the culture and someone who can be an ambassador of data and insight-driven decision making within the team.
The role will involve turning data from multiple sources into valuable insights, enabling key stakeholders to make informed, data-led decisions.
Responsibilities and main tasks:
- Building vision and managing development of automated reporting suite for E-Commerce and Digital Teams.
- Identify, manipulate, aggregate and explorerelevant online data sources to perform statistical analyses and "deep dives" to understand e-business trends at stake.
- Create compelling and effective dashboards and reports that help track performance and support decision-making.
- Provide accurate online sales and product reporting on a regular basis, with narratives on-trend.
- Setup and manage OTB definition accordingly to Sales Forecast and targets.
- Supports buyers in developing the online store assortment planning and provides them with seasonal/carry-over re-assortment suggestions according to sales trends.
- Cooperate with the Digital Marketing Team with the focus to provide deep dive on relevant KPIs (Digital Marketing, Product Marketing, Socials, Media ADV, Contact Strategy) ensuring that all digital marketing activities are properly tracked.
- Work closely with Digital Project Manager to support conversion optimization efforts through ideation and testing strategies born from actionable insights.
- Support the Visual Merchandising Coordinator in analyzing E-Commerce data to facilitate decision marketing.
- Analyzing data from Google Analytics, market reports and internal systems to identify correlations, and develop insights and recommendations for improving our site performance.
- Support external vendors in tagging & tracking requirements definition and implementations.
- Supporting Digital Team in diverse digital initiatives.
Profilo
- Have at least 2-4 years of experience working in web analytics or related area;
- University degree in Marketing, Finance, IT, Mathematics or related areas of study;
- Data-oriented mind with strong Excel and BI skills;
- Google Analytics certified (advanced Google Analytics experience will be a strong plus)
- Demonstrate ability to prioritize and manage multiple projects with financial implications;
- Strong analytical capabilities, Excellent communication and presentation skills
- Team player who is proactive, thorough, detail-oriented and organized
- Able to work in a fast-paced environment with quick turn-around;
- Have a good command of English.