Director, Strategy

UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:Fearless: We bring our authentic selves to work and put our whole selves into the workOptimistic: We approach challenges with empathy and curiosity, infusing joy into everything we doRelentless: We're unwavering in our pursuit of the right solution, eager to reimagine what's possibleUnified: We band together to accomplish what we could not otherwise do aloneMasterful: We're constantly growing in our craft, setting new standards for our industry and our worldWe are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It's 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.Position OverviewThis proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel and act the way that they do, the Strategy Director helps create media strategies and award-winning ideas that influence perceptions and encourage engagement.ResponsibilitiesMaintain a deep understanding of the business, target audiences and wider communications environmentIdentify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research)Understand and integrate client and creative agency research; stay on top of industry trendsWrite POVs on topics relevant to our key clients and agencyEnter industry competitions (i.e. Young Lions) to represent UM and grow as a strategistApply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implicationsSupport the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client; Package strategic ideas with clarity for presentationDevelop the strategic positioning for a given product by considering category, consumer, and competitive contextDevelop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teamsWork closely with the Planning Team to translate the campaign strategy and ideas into actionable media implicationsImprove a current process or way of doing something (internally or for the client) by challenging the conventional way of thinkingAbility to manage and develop the skillsets of junior strategy team membersRequired Skills and ExperienceProficient in Powerpoint, Word, and ExcelExperience with research and analyzing dataUM does not require candidates to have a college degreeDesired Skills and Experience7+ years of media strategy, strategic communications, or related roleEnthusiastic, curious, and strategicIndependent, efficient, and prospers in a fast-paced environmentGreat written and oral communicationGreat relationship skillsBusiness OverviewUM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:Fearless: We bring our authentic selves to work and put our whole selves into the workOptimistic: We approach challenges with empathy and curiosity, infusing joy into everything we doRelentless: We're unwavering in our pursuit of the right solution, eager to reimagine what's possibleUnified: We band together to accomplish what we could not otherwise do aloneMasterful: We're constantly growing in our craft, setting new standards for our industry and our worldWe are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It's 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.Position OverviewThis proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel and act the way that they do, the Strategy Director helps create media strategies and award-winning ideas that influence perceptions and encourage engagement.ResponsibilitiesMaintain a deep understanding of the business, target audiences and wider communications environmentIdentify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research)Understand and integrate client and creative agency research; stay on top of industry trendsWrite POVs on topics relevant to our key clients and agencyEnter industry competitions (i.e. Young Lions) to represent UM and grow as a strategistApply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implicationsSupport the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client; Package strategic ideas with clarity for presentationDevelop the strategic positioning for a given product by considering category, consumer, and competitive contextDevelop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teamsWork closely with the Planning Team to translate the campaign strategy and ideas into actionable media implicationsImprove a current process or way of doing something (internally or for the client) by challenging the conventional way of thinkingAbility to manage and develop the skillsets of junior strategy team membersRequired Skills and ExperienceProficient in Powerpoint, Word, and ExcelExperience with research and analyzing dataUM does not require candidates to have a college degreeDesired Skills and Experience7+ years of media strategy, strategic communications, or related roleEnthusiastic, curious, and strategicIndependent, efficient, and prospers in a fast-paced environmentGreat written and oral communicationGreat relationship skillsWe See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment Transparency Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .Salary Range $140,000 - $160,000 USD It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Minimum Salary: 140000.00Maximum Salary: 160000.00Salary Unit: Yearly#J-18808-Ljbffr