Director, Customer Marketing - Europe (East Zone) Location: Europe flexible Greece (Athens), Poland, Italy (Milan), other East Zone
Job Summary/Purpose: Lead the development of Eastern Europe consumer marketing strategies, consumer campaigns & product innovation and actively implement and steward global programs in alignment with the Category teams, Operating Unit and Business Development Director that maximize profitable growth and that increase the long-term 'partnership' value of TCCC brands within the McDonald's system. Collaborate with the International Marketing & Digital team, while leveraging the network, to develop scalable programs in line with the global growth plan to drive traffic and drinks incidence. Play a leading role as subject matter expert in strategically selected projects; Steward best practices across the globe through the development of toolkits & best practice guidelines. Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders. The successful candidate must be able to independently engage and influence Senior Marketing leaders. Consult and coach Business Managers across all areas of the Marketing mix. Education/Qualifications: Minimum - University Degree (Preference for Marketing concentration) Preferred - MBA Experience: Minimum - 10 years business experience. In-depth understanding, knowledge and practical experience in consumer marketing (minimum 5 years). Preferred - 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of both systems (McDonald's and TCCC). Travel Requirements: 25% (within Europe Eastern region & globally when required)
Language Requirements: Strong Proficiency in English. Other Eastern Europe languages are a plus.
Top Competencies: Establishing Strategic Direction Building Value-Based Relationships Strong Storytelling Influencing Skills / Negotiation Thinking Systemically Enhancing and Sustaining the Performance of Others Pursuing Innovation Focusing on Customers Technical and Professional Skills: Excel, Proficient, Competent, Working Knowledge Creation of Winning Consumer Marketing Strategies Deeply Understand the Consumer Development of Innovative & Creative Marketing Plans Execute & Evaluate Consumer Based Marketing Business Solutions Financial Analysis Consumer Insight Knowledge/Understanding Trends Understanding & Monitoring Skills: Leadership; Waterfall Project Management; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; Competitor Analysis; Marketing Strategies; Product Planning; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Profit and Loss (P&L) Management; Cross-Functional Integration.
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