Atmen is a HR Consultancy firma - search and selection, training, coaching - following the Good Work Philosophy: the real match between ethics engagement and excellence. Digital Merchandising & Performance Analyst
For a primary worldwide luxury brand , based in Rome (Italy), we're looking for a Digital Merchandising and Performance Analyst responsible for monitoring and analyzing online shopping behaviors, KCP, product and activations performance as well as supporting the E-Commerce Senior Merchandiser with the global operational E-merchandising processes and activities.Main accountabilities - Performance Monitoring and Analysis:• Monitor and analyze new product launches performances, online KCP activations, and online shopping behaviors, market trends and competitor strategies
• Analyze customer satisfaction and journeys using NPS, VOC surveys, GA4, and Contentsquare tools.
• Partner with customer service teams and market representatives
Main accountabilities - E-Merchandising Activities:• Perform daily site checks to ensure accuracy and consistency across all products and landing pages, gift guides, taxonomy, and filters.
• Review live site merchandising on landing pages based on sales performance and stock evaluation, proposing actions with markets and central departments when needed.
• Input e-merchandising guidelines for targeted categories to the Senior E-Merchandiser for release.
• Assist the E-Commerce Senior Merchandiser in defining the best product positioning strategies in PLP based on KPIs (Sales, BR, CTR, visits, etc.)Qualifications and Skills:• Min. 2 years of experience as an e-commerce or digital merchandising specialist or e-merchandising assistant.
• Master's degree in engineering, business, marketing, or another relevant field.
• Sound knowledge of Google Analytics (experience with Contentsquare and SFCC Commerce Cloud would be a plus).
• Advanced computer skills ( Power BI proficiency would be a plus).
• Experience with A/B testing and data-driven decision making (optional addition).
• Strong customer-centric mindset to ensure all merchandising strategies are aligned with customer expectations and behaviors. Constantly monitor product sorting and make necessary adjustments
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Self-organized, highly collaborative, meticulous. Fluent in Italian and English (spoken and written).Sede di lavoro: Roma Centro. Remote working: 2 days per week .
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