For a primary worldwide luxury brand, based in Rome (Italy), we're looking for a Digital Merchandising and Performance Analyst responsible for monitoring and analyzing online shopping behaviors, KCP, product and activations performance as well as supporting the E-Commerce Senior Merchandiser with the global operational E-merchandising processes and activities.
Main accountabilities - Performance Monitoring and Analysis: • Monitor and analyze new product launches performances, online KCP activations, and online shopping behaviors, market trends and competitor strategies • Analyze customer satisfaction and journeys using NPS, VOC surveys, GA4, and Contentsquare tools.
• Partner with customer service teams and market representatives Main accountabilities - E-Merchandising Activities: • Perform daily site checks to ensure accuracy and consistency across all products and landing pages, gift guides, taxonomy, and filters.
• Review live site merchandising on landing pages based on sales performance and stock evaluation, proposing actions with markets and central departments when needed.
• Input e-merchandising guidelines for targeted categories to the Senior E-Merchandiser for release.
• Assist the E-Commerce Senior Merchandiser in defining the best product positioning strategies in PLP based on KPIs (Sales, BR, CTR, visits, etc.)
Qualifications and Skills: • Min.
2 years of experience as an e-commerce or digital merchandising specialist or e-merchandising assistant.
• Master's degree in engineering, business, marketing, or another relevant field.
• Sound knowledge of Google Analytics (experience with Contentsquare and SFCC Commerce Cloud would be a plus).
• Advanced computer skills (Power BI proficiency would be a plus).
• Experience with A/B testing and data-driven decision making (optional addition).
• Strong customer-centric mindset to ensure all merchandising strategies are aligned with customer expectations and behaviors.
Constantly monitor product sorting and make necessary adjustments • Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Self-organized, highly collaborative, meticulous.
Fluent in Italian and English (spoken and written).
Sede di lavoro: Roma Centro.
Remote working: 2 days per week.
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Atmen S.r.l., Via Duilio 13 – 00192 Roma – Aut.
Def.
Min.
Lav.
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13/I/0016361 del 9/12/2009
