**Job Title**:Digital Medicines Manager - Consumer Healthcare**:
Requisition ID: 5563
**Location**:
Roma, IT
Company: ANGELINI PHARMA SPA
Professional area: Digital, Innovation Technology
**Job Description**:
**YOUR TASKS AND RESPONSIBILITIES**
- To work with the relevant departments in CH to design and develop digital initiatives and ensure alignment of these initiatives to defined objectives, including the monitoring of project timeline, the proposal of corrective actions and the preparation of reports.
- To support CH Marketing departments in correctly targeting products and services to the main external customers based on deep customer insights, personas and journeys mapping, leveraging digital tools.
- To consult with Business Excellence Unit, Marketing and Sales departments to gain a deeper understanding of customer needs and market dynamics.
- To support the development of commercial campaigns and innovative services in alignment with Business strategies, interfacing with start-ups or digital agencies, providing a deep understanding of customer needs and improving the customer experience.
- To leverage specific KPIs, in alignment with Global Digital Medicines function, to monitor the development, progress and effectiveness of digital initiatives, including guidance on budget allocation for the implementation of these digital initiatives.
- To work with Local Media Manager to define the digital media mix and develop budget guidance principles
- To manage and develop various websites, social media channels and digital channels (product, pathology, service), developing the content strategy while interfacing with Marketing departments for the development of content, with the objective of improving the company image and the experience in the interaction between our customers and the company;
- To support Marketing departments in preparing editorial plans and monitoring the related content production for digital initiatives;
- To collaborate with Marketing department for planning and delivery of DEM (Direct E-mail Marketing) campaigns, eMail marketing tactics and CLM tactics to the different customer targets;
- To propose, define and execute initiatives to improve the digital culture of local business units
- To develop an holistic data analysis: internal properties performance (website and social pages) integrated with results of media and social campaign in order to set a synergic stream of optimization and find new areas of improvement;
- To monitor main competitor trends on the market
**REQUIREMENTS**
- Experience of 4-5 years in digital marketing
- University Degree in Marketing & Communication, Digital Communication, Computer Engineering
- English and Italian fluency
- Previous work experience in a digital agency from a media group
- Experience of integrated multichannel marketing strategies & marketing tactics
- Experience as media manager is a plus
- Excellent knowledge of digital marketing campaign design, development and optimization ie.
channel optimization for resource allocation
- Understanding and anticipating customer expectations
- Knowledge of Consumer health and pharma regulatory frameworks
- Digital Branding
- Digital Marketing and Communication
- Media and digital advertsing
Place of work: Rome
We offer a permanent contract