Our mission is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.
Which is why every year, we give vital support to millions of people in more than 170 countries around the world.
From teachers and learners to researchers and academics, we help to build confidence, unlock potential, and enable success.
We give people the opportunity to show what they've learnt, we spread knowledge, spark enquiry, and aid understanding.
We achieve this by embracing change, and continuously focusing on our customers' needs.
And by collaborating, and carefully listening to our customers and to each other, we keep moving forward, keep innovating, and keep finding newer and better ways of doing things.
The Bologna office is part of the new Italy, Iberia and West Europe region.
Our local network includes 170 exam centres and thousands of preparation centres which, together, has helped us make an impact on more than 1 million Italian learners of English over the last five years.
**The Role**
If you live and breathe digital marketing, we want to talk to you.
We are looking for a dynamic Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels
Passionate, creative and a strong grasp of current marketing tools and strategies you will be able to lead integrated digital marketing campaigns from concept to execution.
As an engaging individual, you will be able to forge and maintain excellent working relationships with internal and external colleagues, local agencies and stakeholders.
What you will be doing
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Support Business development through brainstorming and proposing new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners to ensure delivery on agreed marketing activities, services and support within budget and on time.
- Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
- Collaborate with the global and regional marketing teams in developing the Italian digital stratey and implementation plans
- Responsible for the local social media presence, efficacy and growth
- Support our partners/stakeholders by offering training and guidance aimed at developing their digital business
**About you**
We are looking for someone flexible, with a real "can-do" attitude who sees problems as challenges and challenges as goals and who is not afraid to go the extra mile to achieve their objectives.
Experience
Demonstrable experience in:
- Identifying target audiences and devising digital campaigns that engage, inform and motivate
- Optimizing landing pages and user funnels
- A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics,)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Digital project management
- Previous experience in a multinational business environment is desirable
- Knowledge of the education sector is a plus
**Qualifications**:
BS/MS degree in marketing or a related field
Language Skills
C1 in English (C1 Advanced desirable)
Native/C2 in Italian
The key to our work is our colleagues, whose shared commitment enables us to have an ever-greater impact.
We are a united, vibrant, and respectful global community of people, and we ensure that every individual is recognised, listened to, and cared for.
And because our impact is amplified when our people are empowered, we give everyone the opportunity to develop in their own way.
Whether you want a career that's linear, or want to follow your own path, we'll support you, and help give you the resources and training you'll need to be bold and take ownership of what you do.
- We believe that diversity of thought, background, and approach create better outcomes.
More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence.
Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.- To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their