Digital Marketing Specialist - Maternity CoverThe Sofidel Group The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide.
Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, Ireland, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,500 employees, net sales of 2,801 million Euros (2022) and a production capacity of over one million tonnes per year (1,440,000 tonnes in 2022).
"Regina", its most well-known brand, is present on almost all the reference markets.
Other brands include: Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, KittenSoft, Lycke, Nicky, Papernet.
A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders.
Sofidel's greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.
PURPOSETo implement Group digital strategies through digital properties and social media in order to reach digital marketing and communication objectives, promoting Group products and brands online.
MAIN RESPONSIBILITIESLiaises with the digital team in order to develop, implement, improve and measure digital campaigns for all the Group business lines in all countriesLiaises with Line of Business Marketing teams to ensure brand consistency and products USPs.Liaises with external agencies to implement the process of planning, creation, approval, publishing, monitoring and reporting of contents for all digital properties like websites, apps, social media.Sets up and optimizes brands and products on every digital property and social platformContinuously improves Group digital presence by capturing and analyzing the appropriate data/metrics, insights, best practices and innovationsIn collaboration with external agencies, moderates all user-generated content in line with the moderation policy for each communityAnalyses regularly the assigned digital KPIs creating detailed reports and implements improvement and optimization solutionsGuarantees digital campaigns are in line with assigned targetsAssists the line manager in the digital Marketing planningRelates regularly with local and international external agencies and partners and coordinates their activityImplements and monitors the assigned budget for digital campaignsParticipates actively in the Group digitalization processSpreads enthusiasm in the Group on digital topicsREQUIREMENTS FOR THE APPLICATION You have a Master's degree in Marketing, Digital Marketing, Digital Humanities or related fields.You have experience in a digital marketing agency or in a company with a similar roleYou have fluent written and spoken EnglishYou are keen on data analysis and reportingYou are an independent user of Excel and PowerPointIt's great if you also have knowledge of Meta Business Manager and Google AnalyticsYou have a strong enthusiasm for new technologies and digital trendsWHAT WE OFFER The chance to work in an international Group and a concrete opportunity for professional growthA dynamic environment based on teamworkSofidel Language Learning Programme through innovative digital platform for you and one additional user, such as family member or friend.
#J-18808-Ljbffr